Tons of people pay good money to start an Internet business every day, believing that the Internet is the way to wealth and the solution to their problems. The sad part is that the vast majority of them will inevitably fail. Get rich quick schemes have been around almost as long as humanity itself, and Internet Marketing just provides another way to market them.
The first thing to understand if you’re new to the world of Internet marketing is that an Internet business is just that, a business. It might cost less capital, it might be able to get done in the spare bits of time you have, but it still requires capital and it still requires a plan. Get a book on general business planning and follow the outlined steps religiously.
Second, you’re going to either have to learn a number of skills or you’re going to have to delegate. Delegating usually means handing money over unless you happen to have a crack relative in the wings willing to do it for free. Not many people generally have those, so in the absence you’ll have to figure out what you do best, what you’re willing to learn and what you need to leave to the experts. For instance, many people believe they can create a website, and that may be true. Can you create a website that has a unique style, that search engine spiders can read and that adheres to all current Internet policies and protocols? Can you write in such a way to please both search engine spiders and human beings? If not, people like web designers and SEO copywriting specialists may be on your delegation list. If you’ve got the time to learn SEO skills and web design, great! Save yourself a bundle and do it. However, if you don’t have the skills or the time, hiring quality people from the beginning will save you a world of hurt down the line.
Next, you’ll have to be a real person. If people get the idea that the only reason you exist is to sell them something and get their money, you’ll fail as sure as rain falls. Get involved in the online communities that fit your business and your philosophy. Write SEO articles about your work, or give your SEO copywriter your knowledge so he or she can write them. Provide an abundance of value, build a relationship with your customers, and you’ll differentiate yourself from all of the others out there who just throw up a page and think they’re done.
Last, before jumping in with your plan, consider if this is truly what you want to do. Really think about it. If you’re doing it just for the money, don’t. It will eat your life and make you miserable. If, on the other hand, you love producing your product or your service, if this business lets you do everything you ever wanted, go for it Internet Marketing is the way. It’ll take a lot of work, but that work will be enjoyable instead of a burden. If you’re having fun, your customers will want to be around you, you’ll build a loyal base, and success will follow.
