SEO writing with purpose: SEO Is Not As Simple As People Think It Should Be

Just ask around. From person to person, SEO giant to start-up writer, you won`t receive the same answers, and there will never be 100 percent agreement, when it comes to SEO techniques and strategy. This is specifically the case in regard to Search Engine Ranking, Meta Tags and, specifically for this little blurb, Reciprocal linking. The disagreements come as no surprise to you, I am sure. There will always be differing voices sounding off on what and why the best SEO practices and procedures are, especially when traffic is the measuring stick; but, the trick is to be able to distinguish who is right.

The fact of the matter is that you may find that some SEO techniques work exceedingly well, bringing you and the client the best possible results, more so than you could have even anticipated. Then again, some techniques are failures before they even leave your mind. No matter how many times you try a certain strategy (and this can differ by situations and change easily with trends), it just won`t work. The advice for the latter is pretty simple: do something different. Throw that technique away, or shelve it as an SEO memorial of days gone by, and move on to something else. This is often a problem that you will run into and one that you must learn to deal with, for the health and wealth of your client.

Unfortunately for some, the strategy known as Reciprocal linking fits into this latter category. The practice of `swapping off` links to other`s pages in an effort to boost traffic and bring in more bang for the buck simply is an archaic method and needs to be let go. Put the High School track trophy into another room, and place this strategy on the top shelf of your study`s bookcase. It is old news. And it will back fire on you more times than it helps you. This is due to the fact that searchers who you use your links are really using you to cross-connect – to get somewhere else other than your page. They don`t and won`t stay long enough to look around and possibly buy. So don`t waste your or their time.

Now, a warning must be given: don`t turn a deaf ear to this; please listen. The temptation for those who are used to this strategy is to stop up their ears, turn the music up louder and pretend that you don`t hear me. If you do that, you won`t be listening or receiving the information that can (and will) give you the edge that you are looking for. Look, if I have said once, I have said it a 1000 times. The world of SEO is not a solid rock on which we all stand and bask in the sunlight. More times than not it feels more like sinking sand. To avoid losing your footing and to stay upright, you will have to be flexible. Don`t make things worse off or more complicated for yourself by sticking to what you think worked in the past. It`s just not that simple anymore.