SEO writing with purpose: How to Deal With the Current SEO Controversies

With rumors and “controversies” raging, how do you weather the storm? How do you process and understand what in the world is going on and figure out what all the brouhaha is about? First and foremost, you have to go to the source. Think High School here. The best way to avoid drama and spare some unnecessary estrogen-induced tears (or testosterone-laden punches for guys) is to go to the person who started it all and hear first-hand what exactly was said and what exactly happened. That way, less people get hurt and the whole process can be handled much more easily. The same rule applies here.

The drama is this: W3C is causing Google to change their policy so that a natural search will yield more results than a keyword search. That means, for example, that if you search “dogs, doghouses and dog breeders,” then you will get more results based on those words than if you had used SEO keywords. The results will have all three words or phrases in them, but in a natural form. This is a departure from the current SEO search approach.

The controversy is obvious. What does this mean for SEO? Will everything have to change and will we have to adapt to this new search approach? Can we even adapt? Does Google not like us anymore (thinking of High School again…)? The answers to these questions are actually quite positive regardless of how grim the prospects look. But before tackling those issues, you must first go to the source. This means heading straight to the W3C consortium and hearing it from the horse’s mouth. There you will find out exactly what is going on and exactly what changes will happen and when. If you have questions, you can read all the information from their site and you can always contact them in regards to the new policies and procedures. Hopefully, this should calm your fears and your concerns down a bit.

Now…as for what this all means: the truth of the matter is that, while the former SEO approach delivers some results, a natural search, like the one being implemented, will land more interested customers for the company. The results will bring more people who really want your business, not just some curious surfers who may not truly be interested in what you have for sale. This will not only boost business but also increase the traffic to your site. All this means: added rewards for you. Plus, by using the guidelines issued by W3C, you will have everything at hand to make the changeover easily. This is a win/win.

Understand, then, that change is inevitable, and it isn’t always a bad thing. True, when change occurs, it will be difficult for a little while. But all should/will even out and your business and company will be the better for it. The changes to a natural, organic flow have already been started and there are guidelines already available out there for companies and businesses to start the change over now. There is no need for tears (or punches)…at least not this go-around.