SEO copywriters

The future of search engine optimization is seriously in doubt today. Search engine administrators hate the practice, and usually rightfully so. The vast majority of search engine optimizers today are, in effect, trying to “trick” the engines for first place on search engine results pages, and that goes directly against what the search engines want.

So, what do the search engines want, and more important, why? Search engines want relevant and high-quality information to show up to anyone using their searching service. However, their customers aren’t really the huge numbers of people that use those services to find websites. Instead, it’s the large advertisers that pay the search engines directly for sponsored listings. Those companies will only pay the sponsored listing fees if the search engines attract lots of people. Search engines only attract lots of people if they regularly provide what those people want. Therefore, search engine administrators are constantly upgrading their algorithms in order to bypass the vast amount of optimized junk out there and get to real, relevant content. Each and every time those algorithms change, search engine optimizers scramble to catch up, and then scramble again to redo all of their web pages.

It doesn’t really matter if a search engine specialist is a “white hat” or a “black hat”, both are, in essence, doomed. Search engines will keep improving their algorithms to the point where they cannot possibly be cracked or substituted for. However, that doesn’t mean that search engine optimization itself is a pointless endeavor. Search engine spiders have to be able to read web pages in addition to humans in order for search engine results pages to even pick them up. It doesn’t do much good for a web page to be high quality and appealing to people if search engine spiders can’t find it for a technical reason.

The ultimate answer, of course, is to get a quality writer who also knows enough about search engine optimization to create a page appealing to both humans and search engine spiders. The basics behind search engine optimization aren’t going to change. Metatags don’t provide the kind of incredible results they used to, but they still do a pretty good job of giving spiders a general idea of what your site’s about. HTML is much more visible to spiders than other sorts of Internet programming. These sorts of technical optimization techniques combined with high quality writing offer websites that will continue to rank highly in search engine results regardless of algorithm changes or increased SEO resistance. Get a SEO copywriter, and quality will always shine through.

Using Keywords in Search Engine Marketing

EO was unknown not too long ago. It used to be that when you wanted to earn via the Internet, all you had to do was create and publish a website, whether a real site or a blog. Oh, at its inception, blogging was not common, and sites on the Internet usually contained advertisements for goods for sale as well as articles for general knowledge. .

As the Net grew, the methods by which one could earn grew proportionately. One current method is direct advertising, much like that done on radio and television. Here, articles directly refer to websites, or there are banners of advertisements in a website. The sites are paid by counting clicks on the website ad or link, or via the number of people who open the site itself or read the article.

The invention and use of search engines to look for topics and subjects on the Internet also changed the way articles are written. Since links in the articles can be used to bring the prospective customer to a site, search engine optimization (SEO) tools were refined to give the sites that contain those links a high rank in the search engine results.

Among the methods to attain top rankings is the Meta tag description. These are snippets of information in HTML code written just below the article title (though sometimes the location is not important), describing the contents and including the article’s keywords. Keywords are those words that are considered to be the topics or subjects the searcher may wish to know about. Meta tags are those word or phrases appended to the end of the article or blog to help search engines find the topics.

At first the website content writers or website creators were encouraged to attach Meta tags and Meta tag descriptions to their works. However, it turned out that search engines ignore them for the most part, or pay them very little attention. The engines will include the words and phrases in the search results as long as the words are in the articles, except that ranking may be low. In conclusion using keywords in your meta tags will insure you get higher ranking in the Search Engines.

Landing Page Strategy and SEO Tools

SEO tools, such as landing pages, are excellent for search engine marketing. Most websites have general pages such as Home, About Us, Services, etc, but they also might have one page for each service the company performs, and dozens of helpful articles for visitors. The general Internet user will quickly tire of searching through the site for the information or product that they need. Landing pages are developed for just this situation.

The ultimate goal of a landing page is for your visitors to answer your “call to action”, be it buying your product or giving their email address. However, because the landing page – when built correctly – is a major portal to your site, it also makes it easier to track and analyze your visitor’s actions.

The first and most important step to creating a good landing page is choosing keywords, which are also great SEO tools. These keywords, the search terms a visitor uses in a search engine, should be specific to the main topic of the landing page. A good rule of thumb is to analyze the keywords, either by having a professional SEO specialist do it or by research.

In general, you want to use “long-tail” key phrases. Briefly, “long-tail” search terms are phrases such as “big cheap couches”. The reasoning is simple. With a “long-tail” key phrase, you also have “short-tail” key phrases such as “big couches” and “cheap couches”.

The second step is creating SEO content with your chosen keywords, geared toward your call to action. The SEO content can be an article, product page, etc., but it needs to be as specific to your topic as the keywords are; you can have more than one landing page, all geared to a particular area. The SEO content also needs to be informative or interesting in some way. Just because the visitor has reached your site doesn’t mean they’ll stay there. This is what your content is for.

The third step, and the way you get your visitors to the landing page, is by link building, yet another of the SEO tools. There are various ways to build links, but Pay Per Click (PPC) and SEO articles are the most common. With PPC, you have an advertising banner, sponsored address, etc. The user sees the advertising banner, clicks on it, and the link brings them to your landing page – which is geared toward that particular advertisement. You pay a fee for the click, but you also have a viable user – in other words, one that’s already interested in your product or information.

SEO articles are written much the same way as your landing page, using keywords, key phrases and informative content. Once they’ve been written, they are submitted to article submission or directory submission sites. On those sites, your visitors find a link within the article that sends them to your landing page, which, once again, is geared toward that particular article.

Although there are many SEO tools available, landing pages are a great way to quantify your readers, clients, potential customers – and great landing pages

SEO versus paid-search (PPC) – overview

The quest to increase the market share has gained a lot of momentum on the internet and there is a dilemma over the usage of SEO versus paid-search (PPC). Every online store is in the race to reach the prospective customers. Search Engine Optimization (SEO) and Pay Per Click (PPC) campaigns are the horses on which the businesses are riding.

There are various differences between the two options of online marketing. SEO mainly relates to the search engines, which rank your articles and place them in order of relevance when a customer is looking for a particular keyword. Writing SEO articles is an art that is sought after by the majority of professionals who are associated with online marketing.

In a PPC search, the merchandiser pays only when the user clicks on his advertisement. It is an appropriate platform for analyzing the efficiency of new and contemporary merchandise. However, there are a few drawbacks:

• It can prove to be very expensive.
• The targeted traffic discontinues once you halt paying.
• PPC campaigns need to be supervised all the time.

Because of these reasons, companies are looking for SEO service providers - those skilled in SEO and website optimization. They’ve perfected the skill of copy writing and, more importantly, the ability of writing SEO articles.

SEO articles are written in a way that targets the keywords supplied by the service provider. It’s important to have keywords in the title tag, which is the most effective and compelling page feature. Search engines give much emphasis on the keywords written in bold tags. Carefully utilize the keywords, as using them wisely will increase your search engine ranking.

The goal should be to write an article that is keyword rich. At all costs, avoid facsimile and copied content because most of the search engines like exclusive matter.

SEO articles can boost your page rankings, but the bottom line is that you have to use both the SEO as well as the PPC to win the race.

You know you can help

National Canine Cancer Foundation