Why Professional SEO Providers Say Test Your Landing Pages

When you talk to professional SEO providers about landing pages, you’ll hear many of them extolling the virtues of testing those pages. Why? Why not just build a landing page that works the first time?

First, let’s talk about conventional wisdom, passed down from those professional SEO providers. Conventional wisdom says that your home page shouldn’t be a landing page. Conventional wisdom also suggests that testimonial landing pages work better than other so-called “conversion pages”, and that product pages are one of the top types of landing pages.

Now, let’s talk about reality. The reality is that there’s no telling what type of landing page will work for your specific website. As many of the better professional SEO providers know, what works depends on several factors, including the type of product you sell.

For instance, if you sell a weight-loss product, landing pages that show comparisons have a better possibility of working than just a sales ad with a “Buy Now” button. However, if you really want a landing page that works, you want to look at every aspect of the page, not just what type it is.

Okay, we’ve covered conventional wisdom and reality. Now we’re going to through everything out the window that you’ve ever read about building a “killer” landing page and start from scratch. Instead of wondering whether you should use a comparison, testimonial or feature landing page and constricting yourself to a “type”, ignore typing and build up the page according to your needs.

Landing Page Duties
Landing pages have some unique issues. For one, they ARE the sales process, from beginning to end. The product, service or information on the page has to be strong enough to get the user to convert.

Landing pages also have to capture a potential customer’s attention very quickly. You have approximately five seconds to impress upon the reader why your product, business or information is better than others.

The last issue is that a landing page is your first impression. Generally, it’s not going to be your regular audience that sees this page; the readers will be new visitors. Keep in mind that first impressions are the hardest to change.

Your Goals
Decide what the goal is for the landing page. Are you trying to collect contact information? Sell your product? Talk about your services? Whatever goal you’re going for needs to be the central theme of the landing page and, while all professional SEO providers will talk about content being king (I’ve done so myself many times), you need to think about design, also.

Design
When building your landing page (or looking at one you already have), keep in mind that you want to:

• Show professionalism – First impressions are everything. Make sure the design is sleek, professional and in line with your goal.

• Inspire trust – If you're a member of your local BBB, provide Paypal or are registered with HackerSafe, use these logos on your landing page. Logos take little room, and these specific logos have been proven to inspire trust.

• Keep them on the page – Limit or eliminate your navigation. You don't need links around your website on a landing page; these are only ways for them to leave the page. If they leave the page before conversion, you've lost them.

• Keep it focused – Your ad has a call to action also, so match your landing page with the ad. For instance, if your ad says "The best professional SEO providers money can buy", you want your landing page to say something like "Level343: The Best Professional SEO Providers Money Can Buy." Use the same phrases both the ad and the page.

There are many other tips and tricks, words of wisdom, about landing pages. However, as the professional SEO providers will tell you, no amount of wisdom can guarantee a working landing page. Test first!

…And the Great Debate Continues: SEO Propaganda

SEO, in part, is theory, whether an SEO specialist will admit it or not. Matt Cutts, in an interview awhile back, commented that Google has so many algorithms out there, constantly being tested and redesigned, that they can’t possibly know what works and what doesn’t. Well, I’ll add “not exactly” to that. They know some, but refuse to give a wink and a nudge.

Like any theory, there has always been an argument between SEO specialists about what works, what doesn’t, what are “best practices” and what’s black hat. However, what many laymen don’t know is that there are also arguments over whether SEO is a viable, working theory, or crap. If you use the right search terms, you’ll come across a whole bunch of “propaganda”, pushed from both sides of the fence.

For instance, early this year, a gentleman by the name of Eoghan McCabe wrote a blog entitled “SEO is Bullshit”, a short little rant about how he felt. A few weeks later, he clarified in “SEO is Still Bullshit”, suggesting that SEO is nothing but a list of “best practices” for any website design. In other words, if we all built our websites like we’re supposed to in the first place, we’d automatically rise on the search engines, so SEO isn’t needed. It took two months for the furor to die down.

So what’s the truth? IS SEO just a scam? Are we SEO specialists sitting on our butts, pushing one or two buttons and then collecting your money? Oh, contraire, Mr. McCabe.

Website design “best practices” only go so far. You take two websites, A and B, competing for a search term with the same amount of usability, clean design, etc. and add SEO “theory” to site B. Will the search engines register both? Of course, because that’s part of website design and deployment, but they won’t have the same PageRank or search engine ranking. Unless site A is just “so absolutely fabulous” that everyone decides they must link to it, site B will rank higher on the list. That’s not theory, that’s fact.

Website owners expect to be listed on the search engines; they don’t ask, “Are we on the search engines?” They’re interested in placement, so they ask, “Where are we on the search engines?”

This is where we SEO specialists come in and really go to work. Granted, design practices call for some of the same coding that we do. Take headers, for instance. Whether web design or SEO, it’s considered best practice to use a relevant title for the header.

However, keywords are not part of design practices. It’s strictly SEO. So is on-page optimization, link building and various other SEO methods. Sorry, Mr. McCabe, your argument doesn’t hold water.

What a true SEO specialist does points the search engines towards the page so the readers can find it, and makes the page relevant to the user so they stay. Contrary to the opinion of some, SEO does not favor search engines over users; SEO doesn’t play favorites.

We, as SEO specialists, continually walk a fine line for our clients between getting them noticed by the search engines and catch their users’ interests. And it is a fine line. Too many keywords, a missed line on coding, incorrect title tags or bad linking, and the visitor and Google both dismiss the website.

So, for those of you that lean to the dark side, where SEO is crap, keep that in mind next time you do a search. Check out the top websites’ source page and see if they have SEO. You’ll be surprised at the results, and we SEO specialists will be proven “helpful” once again

Introduction to Digital Photography

Believe it or not, digital photography has been used since the early 1980’s when it was first introduced in the astronomy profession. Nowadays, it has become the industry standard with both amateur and professional photographers from around the world. Digital photography, which is the art of manipulating photographs in bit map form through the use of a computer, allows for the flexibility and creativity that is at the heart of the photography industry. Keep in mind however, that using digital images will not turn an amateur photographer into a pro or a poor photo into a good one. It is simply one more creative tool that makes up a photographers bag of tricks.

Digital photography allows for the precise refinement of many aspects of a photograph. This includes color, detail, tone, retouching and many other photograph dynamics. Digital photography does not allow photographers to be sloppy or inpatient with their pictures, as lighting cannot be adequately altered by this or any computer tool.

Digital photography

Has become the medium of choice among photographers for several reasons. Not only is digital photography more flexible and have considerably more editing capabilities, but it is more cost effective than film photography. With digital photography your costs virtually stop after you purchase your initial equipment. On the contrary, with film photography, you have the recurrent costs of film and chemical processing materials. The only drawbacks to digital photography are that you will need access to electrical outlets and the equipment is generally more sensitive to cold and moist environments. Photographers that are going to invest in digital photography equipment should first analyze the environments in which they will be taking most of their pictures to determine if an SLR camera is a better investment than a DSLR version.

Photographers who make a living in the advertising, news and entertainment businesses have particularly embraced the idea of digital photography. Digital photography not only allows for greater flexibility and creativity, but also for enhancements, storage, printing and transmission options that are not available with any other photography medium.

Fashion Photography

Fashion photography refers to the photography of clothing and other fashion items. It is most commonly utilized for advertising, magazines and other print related materials.
Today, fashion and beauty is a $150 billion dollar industry. A photographer who both specializes in and is good at fashion photography has an unlimited income potential in today’s market.

Model Photography

Model photography is different from fashion photography in that the center of attention is not the clothing or accessories but the model themselves. Model photographers create portfolio, comp cards and other marketing materials for commercial, fashion and glamour models. In order to be successful at model photography it is imperative that the photographer be able to locate settings and backgrounds that are pleasing to the eye and complimenting to the model.

If you are looking for an agency that specializes in digital photography in the fashion and glamour modeling industry, our agency offers the best services in the business at locations that will take your breath away. Click here for information about all of the services available at XYZ.

Introduction to Modeling

If you are an aspiring model, it is important that you thoroughly understand the industry prior to signing up with an agency. For example, if you are striving to become a fashion model, the criteria is not going to be the same as someone who is pursuing a career as a bikini fitness model or glamour model. Moreover, you should not only be familiar with the industry standards, but with investment expectations and location requirements as well.

Industry Divisions

What kind of model do you want to become? There are many kinds of models in the industry today, however if you want to make a living at it, there are really only two divisions to consider, fashion models and glamour models.

The Fashion Model

Fashion models, otherwise known as editorial fashion models, represent the strictest set of physical criteria in the business. Fashion models are known for being beautiful or interesting, none of which are necessarily pretty. Becoming a fashion model gives you the opportunity to appear on some of the nation’s top magazines and national ad campaigns. Anyone who is considered a “supermodel” represents this division of the modeling industry.

The Glamour Model

Glamour models are NOT the models you see on the cover of Glamour magazine, those are fashion models. Unlike fashion models, glamour models must be pretty and highly attractive. When you see hot models in swimsuits, nude exotic models and bikini fitness models, they are all representative of glamour models. There are not strict guidelines to becoming a glamour model. Any highly attractive woman with a hot body qualifies automatically.

In order to make a living as a glamour model, you will generally have to flaunt your body and pose nude for various male oriented magazines, events and artists. Glamour models are most commonly represented by photographers and self-promotion techniques.

Location, Location, Location

We have all heard the saying “location, location, location”, and if you are considering a career in the modeling industry this saying is perhaps more important than anything else. If you do not live, or refuse to move to a major metropolitan area such as New York City, Los Angeles or Chicago, the chances of your success, particularly as a fashion model are nil. There is some room for flexibility, especially for glamour models thanks to the use of the internet, but your best shot at fame and fortune in this line of work will always reside in the fashion and entertainment capitals of this country.

Investment Expectations

If you want to create a name for yourself, it is going to take time, effort and money, just like any other business. There are several things you will need not only to get started, but to promote yourself along the way. This includes but is not limited to pictures, comp cards and headshots, money to relocate if necessary, and money for advertising (usually paid to an agency on a per year fee basis). It is also important that models acquire makeup and hair styling skills and purchase the necessary materials to create the look that is needed for casting calls and auditions.

If you are an aspiring glamour model, bikini fitness model or a nude exotic model, our agency may have opportunities for you. Please contact us today for agency information.

Power, politics, and the chicken

BARACK OBAMA: The chicken crossed the road because it was time for a change! The chicken wanted change!
JOHN MC CAIN: My friends; that chicken crossed the road because he recognized the need to engage in cooperation and dialog with all the chickens on the other side of the road.
HILLARY CLINTON: When I was First Lady, I personally helped that little chicken to cross the road. This experience makes me uniquely qualified to ensure right from Day One that every chicken in this country gets the chance it deserves to cross the road. But then, this really isn't about me.
GEORGE W. BUSH: We don't really care why the chicken crossed the road. We just want to know if the chicken is on our side of the road, or not. The chicken is either against us, or for us. There is no middle ground here.
DICK CHENEY: Where's my gun?
COLIN POWELL: Now to the left of the screen, you can clearly see the satellite image of the chicken crossing the road.
BILL CLINTON: I did not cross the road with that chicken. What is your definition of crossing?
AL GORE: I invented the chicken.
JOHN KERRY: Although I voted to let the chicken cross the road, I am now against it! It was the wrong road to cross, and I was misled about the chicken's intentions. I am not for it now, and will remain against it.
AL SHARPTON: Why are all the chickens white? We need some black chickens.
DR. PHIL: The problem we have here is that this chicken won't realize that he must first deal with the problem on this side of the road before it goes after the problem on the other side of the road. What we need to do is help him realize how stupid he's acting by not taking on his
current problems before adding new problems.
OPRAH: Well, I understand that the chicken is having problems, which is why he wants to cross this road so bad. So instead of having the chicken learn from his mistakes and take falls, which is a part of life, I'm going to give this chicken a car so that he can just drive across the road and not live his life like the rest of the chickens.
ANDERSON COOPER, CNN: We have reason to believe there is a chicken, but we have not yet been allowed to have access to the other side of the road.
NANCY GRACE: That chicken crossed the road because he's guilty! You can see it in his eyes and the way he walks.
PAT BUCHANAN: To steal the job of a decent, hardworking American.
MARTHA STEWART: No one called me to warn me which way that chicken was going. I had a standing order at the Farmers Market to sell my eggs when the price dropped to a certain level. No little bird gave me any insider information.
DR SEUSS: Did the chicken cross the road? Did he cross it with a toad? Yes, the chicken crossed the road, but why it crossed I've not been told.
ERNEST HEMINGWAY: To die in the rain, alone.
JERRY FALWELL: Because the chicken was gay! Can't you people see the plain truth? That's why they call it the other side. Yes, my friends, that chicken is gay. And if you eat that chicken, you will become gay, too. I say we boycott all chickens until we sort out this abomination that the liberal media whitewashes with seemingly harmless phrases like the other side. That chicken should not be crossing the road. It's as plain and as simple as that.
GRANDPA: In my day we didn't ask why the chicken crossed the road. Somebody told us the chicken crossed the road, and that was good enough.
BARBARA WALTERS: Isn't that interesting? In a few moments, we will be listening to the chicken tell, for the first time, the heartwarming story of how it experienced a serious case of molting, and went on to accomplish its lifelong dream of crossing the road.
ARISTOTLE: It is the nature of chickens to cross the road.
JOHN LENNON: Imagine all the chickens in the world crossing roads
together, in peace.
BILL GATES: I have just released eChicken2008, which will not only cross roads, but will lay eggs, file your important documents, and balance your checkbook. Internet Explorer is an integral part of eChicken2008. This new platform is much more stable and will never reboot.
ALBERT EINSTEIN: Did the chicken really cross the road, or did the road move beneath the chicken?
COLONEL SANDERS: Did I miss one?

You don't know Jack Schitt!'

Sometimes it's good to just have a good laugh!! enjoy
For some time many of us have wondered just who is Jack Schitt? We find ourselves at a loss when someone says, 'You don't know Jack Schitt!'

Well, thanks to my friends generous genealogy efforts, you can now respond in an intellectual way. Jack Schitt is the only son of Awe Schitt. Awe Schitt, the fertilizer magnate, married O. Schitt, the owner oNeedeep N. Schitt, Inc. They had one son, Jack.

In turn, Jack Schitt married Noe Schitt. The deeply religious couple produced six children: Holie Schitt, Giva Schitt, Fulla Schitt, Bull Schitt, and the twins Deep Schitt and Dip Schitt..
Against her parents' objections, Deep Schitt married Dumb Schitt, a high school dropout.
After being married 15 years, Jack and Noe Schitt divorced Noe Schitt later married Ted Sherlock, and because her kids were living with them, she wanted to keep her previous name. She was then known as Noe Schitt Sherlock.

Meanwhile, Dip Schitt married Loda Schitt, and they produced a son with a rather nervous disposition named Chicken Schitt.

Two of the other six children, Fulla Schitt and Giva Schitt, were inseparable throughout childhood and subsequently married the Happens brothers in a dual ceremony. The wedding announcement in the newspaper announced the Schitt-Happens nuptials. The Schitt-Happens children were Dawg, Byrd, and Horse.

Bull S c hi tt, the prodigal son, left home to tour the world. He recently returned from Italy with his new Italian bride, Pisa Schitt. Now when someone says, 'You don't know Jack Schitt,' you can correct them.
Sincerely,
Crock O.
Schitt

Say No! to SEO – Standards, That Is

"SEO standards" are a set of SEO best practices and risk ratings; the idea of having SEO standards is ludicrous and out-dated. Professional SEO services that try to follow these supposed standards are handing their business over to the competition. If everyone follows these standards, there'd be no way for any clients to reach the top because all clients would be receiving the same set of coding, content, etc as everybody else. And so on, and so forth ad nauseam.

Oh, and my favorite – black hatters and grey hatters are just those looking for an "extra edge"; white hatters are low risk takers, not willing to put their butts on the line for results.

Recently, I read an article about SEO risk factors vs. SEO standards. The author's belief is that professional SEO services that comply with a set of standards will lose their competitive edge. "If everyone does the same thing, it's like being the SEO version of an amputee." What a wonderful argument supporting black hat tactics.

For those that are new to SEO, let me point out that SEO is a highly competitive business, and it does help to have a "little extra" in your bag. However, this little extra doesn't have to include keyword spamming or any number of questionable practices.

Let's look at risk taking, shall we? Professional SEO services that follow a set of standards may spend months on one project. We are as susceptible to mistakes and errors as the next person, and those mistakes can cost us. There are times when one mistake, by one person, can lose us a client.

So, after several months of working with the client, coding, research, etc, that one mistake could cost us everything. In other words, being an SEO specialist – especially if you run your own company – is high risk in and of itself. There is never any guarantee that your client will hit number one, and believe me, most clients hire professional SEO services with just that goal in mind.

Is keyword spamming, link-farming and the like necessary to reach that first page of search engine results? No. In my mind, the argument at the beginning of this article against professional SEO services using a set of standards is a way of explaining away laziness.

It is definitely more time consuming to check the links for PR value, run the KEIs and competitor analysis, etc than to build a page full of keywords. It takes dedication and consistency for a "standardized" long-term campaign than to use white on white keywords or link-farming or other "questionable practices".

However, while black hat tactics might show more quickly, they put the customer at risk. White hat tactics are slow to evolve, hence the dedication and consistency, but the customers don't have to worry about being penalized.

The author ends his rant with "Deal with dirty SEOs like SEOs. If you don't like them, outrank them."

To that I respond – I have.
Black hatters can brag all they want about "high-risk" campaigns, but their clients deal with that risk and receive the consequences, not them. White hat professional SEO services understand that ultimately, it's the client who will rise or fall on our merits – it's a point of pride and our business to give them our best, as well as our privilege.

New To Internet Marketing? Basics of SEO II

As a writer of SEO articles, I’ve been asked several times what keywords are and what SEO means. The meaning is easy: Search Engine Optimization. The explanation is difficult; there are so many SEO tools for on-page optimization, the information would fill a thick book. However, I can give a brief explanation of how the articles are done and how they work.

When building a web presence, the main consideration is how to bring quality views, known as clicks, to your website. One of the ways to do this is by creating optimized articles using key words and phrases. Why would you want to do this? Because it’s also one of the top ways to get Google Ranking.

Briefly, here’s how it works:
Keyword Research – Keywords are words or phrases that users search for. Though any word or phrase can be used for this purpose, you want to ensure that those you choose would be used in a search. You may want to use professional SEO service providers for this. They will provide you with a Keywords analysis and a competitors analysis. These vary in prices, but are well worth the time and money spent.

The Articles – When writing SEO articles, the main element is how the keywords are used and how often. Those knowledgeable in writing SEO articles recommend that you choose two or three keywords, or one key phrase, and use them in strategic places.

The Finished Product –
Once you have your SEO articles, it’s time to do your own internet search. What you’re looking for are places that allow article submission or directory submission.

Article and directory submission sites allow you to submit your article along with a Meta tag description – which, by the way, will also hold your keywords. Once your article is submitted, anyone who types in that search term will now see your article, which has links to your website.

A tip: Ensure that your keywords won’t stand out in the copy. Most Internet users understand they’re being manipulated; they don’t want to see the actual manipulation. This could be detrimental to what you’re trying to achieve – clicks to your website.

Finally, do your research, stay informed, and good luck on your future SEO articles!

Key Phrase Factors for On-Page Optimization

When it comes to natural and organic search results over leading search engines, on-page optimization techniques play an important role. To put it in simple terms, understanding key phrase factors becomes a technique. Granted they are nothing but search engine optimization or SEO techniques used on the webpage itself. This allows the search engine spiders to acknowledge the keywords of the particular site better. Without on-page optimization techniques, search engines will not recognize the keywords for which you want your website to be ranked.

The first and most important thing that you need to do is to use main keywords as part of your title tag. You should also utilize your main keywords as part of the description tag of your website. Every page of your website should have a unique keyword and description tag. Moreover, make sure that the description tag describes only that particular web page. You will need to remember all these aspects when writing SEO articles for your website.

While SEO copywriting, you must ensure that you add around five to six keywords that include the main keyword phrase, along with some synonyms of that particular keyword phrase. It is also a prudent idea to stay away from what are known as ‘little’ keywords. Examples of such keywords include words such as “for”, “and”, “or”, etc., which generally should not be included in primary key phrases. You can also think of using the keyword as part of the domain name of your website. Although it is not essential, it is known to be helpful for attracting web traffic.

As often as possible, the page title elements in your website should be approximately three to nine words and to the exact point. This is important since this is what will show up as a link- back to your page in most of the search engine results. Similarly, you should also insure that your Meta description tag consists of thirty words or less. The Meta description would show up in many search engine results, often as a summary of your website. All these key phrase factors play an important role in the on-page optimization process.

New To Internet Marketing? Start Here

Tons of people pay good money to start an Internet business every day, believing that the Internet is the way to wealth and the solution to their problems. The sad part is that the vast majority of them will inevitably fail. Get rich quick schemes have been around almost as long as humanity itself, and Internet Marketing just provides another way to market them.

The first thing to understand if you’re new to the world of Internet marketing is that an Internet business is just that, a business. It might cost less capital, it might be able to get done in the spare bits of time you have, but it still requires capital and it still requires a plan. Get a book on general business planning and follow the outlined steps religiously.

Second, you’re going to either have to learn a number of skills or you’re going to have to delegate. Delegating usually means handing money over unless you happen to have a crack relative in the wings willing to do it for free. Not many people generally have those, so in the absence you’ll have to figure out what you do best, what you’re willing to learn and what you need to leave to the experts. For instance, many people believe they can create a website, and that may be true. Can you create a website that has a unique style, that search engine spiders can read and that adheres to all current Internet policies and protocols? Can you write in such a way to please both search engine spiders and human beings? If not, people like web designers and SEO copywriting specialists may be on your delegation list. If you’ve got the time to learn SEO skills and web design, great! Save yourself a bundle and do it. However, if you don’t have the skills or the time, hiring quality people from the beginning will save you a world of hurt down the line.

Next, you’ll have to be a real person. If people get the idea that the only reason you exist is to sell them something and get their money, you’ll fail as sure as rain falls. Get involved in the online communities that fit your business and your philosophy. Write SEO articles about your work, or give your SEO copywriter your knowledge so he or she can write them. Provide an abundance of value, build a relationship with your customers, and you’ll differentiate yourself from all of the others out there who just throw up a page and think they’re done.

Last, before jumping in with your plan, consider if this is truly what you want to do. Really think about it. If you’re doing it just for the money, don’t. It will eat your life and make you miserable. If, on the other hand, you love producing your product or your service, if this business lets you do everything you ever wanted, go for it Internet Marketing is the way. It’ll take a lot of work, but that work will be enjoyable instead of a burden. If you’re having fun, your customers will want to be around you, you’ll build a loyal base, and success will follow.

Wife1.0 Software

Sometimes you have to share things you receive in your mail box... I had a good chuckles and laugh. I am sure you will too.

Dear Tech Support:

Last year I upgraded from Girlfriend 7.0 to Wife 1.0. I soon noticed that the new program began unexpected child processing that took up a lot of space and resources. In addition, Wife 1.0 installed itself into all other programs and now monitors all other system activity applications such as "Poker Night 10.3", "Football 5.0", "Hunting And Fishing 7.5", and "Racing 3.6." I can't seem to keep Wife 1.0 in the background while attempting to run my favorite applications. I'm thinking about going back to Girlfriend 7.0, but "the uninstall" doesn't work on Wife 1.0. Please help!

Thanks ...Troubled User

-------

REPLY:

Dear Troubled User:

This is a very common problem. Many people upgrade from Girlfriend 7.0 to Wife 1.0, thinking that it is just a Utilities and Entertainment program. Wife 1.0 is an OPERATING SYSTEM and is designed by its Creator to run EVERYTHING!!! It is also impossible to delete Wife 1.0 and to return to Girlfriend 7.0. It is impossible to uninstall, or purge the program files from the system once installed. You cannot go back to Girlfriend 7.0 because Wife 1.0 is designed not to allow this. Look in your Wife 1.0 manual under "Warnings-Alimony-Child Support". I recommend that you keep Wife 1.0 installed and work on improving the configuration. I suggest installing the background application "Yes Dear 99.0" to alleviate software augmentation.

The best course of action is to enter the command C:\APOLOGIZE because ultimately you will have to do this before the system will return to normal anyway.

Wife 1.0 is a great program, but it tends to be very high maintenance. Wife 1.0 comes with several support programs, such as "Clean and Sweep 3.0", "Cook It 1.5" and "Do Bills 4.2." However, be very careful how you use these programs. Improper use will cause the system to launch the program "Nag Nag 9.5." Once this happens, the only way to improve the performance of Wife 1.0 is to purchase additional software. I recommend Flowers 2.1 and Diamonds 5.0, but beware because sometimes these applications can be expensive.

WARNING!!! DO NOT, under any circumstances, install "Secretary with Short Skirt 3.3." This application is not supported by Wife 1.0 and will cause irreversible damage to the operating system.

WARNING!!! Attempting to install "NewGirlFriend 8.8" along with Wife 1.0 will crash the system.

(see Wife 1.0 manual, "Apologize", "High Maintenance & Secretary with Short Skirt")

Professional SEO Services Reassessing SEO Blogs – Outdated and Outdone?

The number of frequently updated SEO blogs is dropping, and professional SEO services are looking for the reasons why.

The main reasons seem to be Web 3.0 and short message services (SMS). While SEO blogs will survive for at least a little while longer, the question of "how long" remains. What are Web 3.0 and SMS, though, and are they threatening to replace SEO blogs?

SMS / Microblogging services
Short message/microblogging services such as Twitter, Plurk and FriendFeed hit the social networking streets with a big bang and kept right on going. For instance, despite the fact that there are still kinks and technical difficulties, Twitter's traffic increased 500% by July 5th of this year, compared to the same date last year. Even Google jumped on the SMS bandwagon, buying Jaiku in October of 2007, and Barack Obama used Twitter as part of his 2008 presidential campaign.

Professional SEO services can breathe easy, however – at least with SMS. Instead of a replacement, microblogging looks to be more of an addition to blogging than anything else. Enterprising bloggers have been using SMS as a way to advertise their blogs – a short message, "Hey, I've got a new addition, this is today's topic."

While SMS isn't something to worry about, it is something that professional SEO services should look into as part of their campaigns, since it won't be long now before the search engines add SMS web pages to spider crawling.

Web 3.0
Web 3.0 is a phrase coined by John Markoff (New York Times) to describe new - and future - web technologies. It's supposedly the third decade of the web, encompassing the years 2010 to 2020, and covers up-and-coming technologies that compromise "the intelligent Web". Specifically, Web 3.0 deals with Internet-based services that use formulas and programs such as Latent Semantic Indexing (LSI), data mining and artificial intelligence, to name a few. In other words, search engine companies are using machines and programs with an understanding of information - and how we humans perceive this information - to give users a better experience.

Web 3.0 is, and will be, giving professional SEO services a hard run for their money. Black Hatters – and most likely some White Hatters - are quaking in their ergonomically designed computer chairs. While Web 3.0 won't cause the extinction of SEO, it does call for an overhaul of SEO practices. Link farming, keyword spamming and other questionable practices are becoming outdated; with the induction of LSI, content is now key – how clear is it; how relevant is it; how good is it.

So, if SMS and Web 3.0 aren't causing the downfall – or lack of SEO blog news – what is? Well, in a way they are. Web technology changes so fast, SEO article writers and bloggers are hard-pressed to keep up with everything. Information on SEO blogs has fallen through the cracks, replaced by LSI, Web 3.0, SMS and any number of other programs, technologies and practices.

Whatever the reasoning, the message to professional SEO services is clear: Keep on your toes, people, the train's a'comin – if you're not a passenger, you're a fatality.

Planning & Strategy in Search Engine Optimization

The majority of all traffic to a website comes from a search engine; the only way you'll get that traffic is to optimize your site for those search engines. There are many ways to optimize your site, and fortunately, it isn't hard to do just that. If you're looking to start a site, the first thing you should do is build your site around search engines.

You already know the reason for your site; the only thing left to do is figure out what keywords you'll need to get the traffic you desire. The use of "SEO Tools" such as keyword analyzers and rank analyzers, which can be found online, will be of great use to you in building your site. These tools will ensure a correctly optimized website for all search engines.

Each search engine is different; some require a certain amount of "link backs" or clicks to your website from other sites to rank high, while others need targeted keywords. The most used search engine by far is Google, and if you want to rank high in Google, you'll need "link backs" from known sites.

Unfortunately, it can be hard to obtain the "link backs" you need, though the cheapest and easiest method is to create targeted content unique to your website. Larger websites will have a reason to link to your website if you give them one; creating content relevant to your site is the best way. After you finish creating the site of your dreams and have packed it full of the content and keywords you want (avoid over stuffing words, this will lead to scrutiny from search engines), the next step is to submit your site to search engines.

Before you submit your website directory to a search engine, you'll want to make sure you have quality material focused on the keywords you're targeting. You'll want to create "Metatag data/descriptions" for each of your web pages, giving the search engines a “heads-up” into what your site is about. There are tools you can use to accomplish this and make things much easier for yourself.

So you've created the site, built the content and submitted it; so now what? Well, let's make sure you've done the job correctly before quitting. You looked over the available SEO Tools to maximize keyword usage correctly. You've built the right content to increase "link backs" from well-known websites. Relevant Meta Tag Descriptions are in place on all web pages you wish to index, and you've submitted your site to be crawled by the biggest search engines.

The only thing left is to monitor your keywords and make sure you stay at the top. Search engines are constantly changing, and so should you. Don't stop changing and adding keywords or modifying descriptions. If you want to stay at the top of the list, you'll need to be attentive. Congratulations, you just optimized your website for Search Engines!

The Importance of Search Engine Optimization (SEO)

The importance of Search Engine Optimization (SEO) is that it gives the ability to draw and hold your reader's attention. If you want to be successful at any type of SEO services, writing or consulting you must stay on top of the changing advertising and marketing methods. The professional approach to SEO is knowing and understanding website terms and descriptions that bring greater customer satisfaction.

The first rule is to ensure greater research capability. The Internet is not the only source for good information, but it is a convenient source of information. Google, Yahoo! and MSN are considered the top Internet search engines.

Advertising is important also. Most companies or businesses in today’s market look for image advertising. When performing SEO, you want to embed an image into the customer's mind along with great catchy content. Depending on what you're marketing and what part of the world you're in, content can make or break a business. This is where research comes into play in the marketing business.

In order to market your services, it's also good to speak to individuals just to see how they think or process information. Keep in mind that you want your customers to keep coming back to your website. For instance, hiring a research company to collect data for you in reference to your SEO is a good idea.

Back in the late 80’s, the government used a type of marketing method call the Census. After the Census had been conducted, the government would sell the information to certain private businesses to pinpoint different ethnic groups. This method conveyed what each household used for services and products. Now it’s done a little different, mostly with computers, surveys and media.

Though the importance of Search Engine Optimization (SEO) is always the same, the ways to achieve SEO are many. However, from writing SEO articles with the use of strategically placed keywords to link building and landing pages, the variations and tools all point to one goal – catching and holding the reader's attention.

Writing SEO Articles - Merging Keyword Strategies and Effective Copy writing

Writing SEO (Search Engine Optimization) articles is the exciting mixture of developing keyword strategies that will generate a response from various search engines. SEO articles merge those keywords into unique copy writing material that engages and holds the reader. SEO copy writing creates articles that reach the marketplace in two ways. The first is by anticipating the search terms utilized by the readership. The second is by employing those search keywords to establish links from the reader to the destination site through the search engine.

Writing SEO articles is an expression of the site’s content in substantive keyword verbiage that draws the reader to the site. These articles also use an effective copy writing technique that encourages the reader to not only stay but also re-visit the site.

Writing SEO articles requires resourceful, imaginative and original copy writing. Positioning and frequency of specific keywords can help boost site response; however, effective SEO copy writing does not stop there. The author must also apply the basics of good research and deliver the site’s material in a clear, concise and compelling manner that makes the reader return for the site’s content.

When writing SEO articles, the author must grasp the reader’s mindset as it applies to the site’s message. It is from within the reader’s mindset that the links between the keywords and the optimal copy writing material reside. If the author knows the product or material, he has the fuel to ignite the connection. The copy writing challenge is writing SEO articles that maintain the integrity of the product and promote the product through the application of the anticipated search entries or keywords.

SEO copy writing should be powerful, even infectious. If the author has performed the research and understands the site’s potential, the keywords become an integral part of the posting. Too many sites and too many articles are written to emphasize keywords at the expense of content. Successful SEO article writing enhances the product and site by utilizing powerful keywords to express the product’s unique qualities through strategic and fluid copy writing techniques.

Keywords and SEO Articles

As a writer of SEO articles, I've been asked several times what keywords are and what SEO means. The meaning is easy: Search Engine Optimization. The explanation is difficult; there are so many SEO tools for on-page optimization, the information would fill a thick book. However, I can give a brief explanation of how the articles are done and how they work.

When building a web presence, the main consideration is how to bring quality views, known as clicks, to your website. One of the ways to do this is by creating optimized articles using key words and phrases. Why would you want to do this? Because it's also one of the top ways to get Google Ranking.

Briefly, here's how it works:

Keyword Research – Keywords are words or phrases that users search for. Though any word or phrase can be used for this purpose, you want to ensure that those you choose would be used in a search. You may want to use professional SEO service providers for this. They will provide you with a Keywords analysis and a competitors analysis. These vary in prices, but are well worth the time and money spent.

The Articles – When writing SEO articles, the main element is how the keywords are used and how often. Those knowledgeable in writing SEO articles recommend that you choose two or three keywords, or one key phrase, and use them in strategic places.

The Finished Product – Once you have your SEO articles, it's time to do your own internet search. What you're looking for are places that allow article submission or directory submission.

Article and directory submission sites allow you to submit your article along with a Meta tag description – which, by the way, will also hold your keywords. Once your article is submitted, anyone who types in that search term will now see your article, which has links to your website.
A tip: Ensure that your keywords won't stand out in the copy. Most Internet users understand they're being manipulated; they don't want to see the actual manipulation. This could be detrimental to what you're trying to achieve – clicks to your website.

Finally, do your research, stay informed, and good luck on your future SEO articles!

SEO copywriters

The future of search engine optimization is seriously in doubt today. Search engine administrators hate the practice, and usually rightfully so. The vast majority of search engine optimizers today are, in effect, trying to “trick” the engines for first place on search engine results pages, and that goes directly against what the search engines want.

So, what do the search engines want, and more important, why? Search engines want relevant and high-quality information to show up to anyone using their searching service. However, their customers aren’t really the huge numbers of people that use those services to find websites. Instead, it’s the large advertisers that pay the search engines directly for sponsored listings. Those companies will only pay the sponsored listing fees if the search engines attract lots of people. Search engines only attract lots of people if they regularly provide what those people want. Therefore, search engine administrators are constantly upgrading their algorithms in order to bypass the vast amount of optimized junk out there and get to real, relevant content. Each and every time those algorithms change, search engine optimizers scramble to catch up, and then scramble again to redo all of their web pages.

It doesn’t really matter if a search engine specialist is a “white hat” or a “black hat”, both are, in essence, doomed. Search engines will keep improving their algorithms to the point where they cannot possibly be cracked or substituted for. However, that doesn’t mean that search engine optimization itself is a pointless endeavor. Search engine spiders have to be able to read web pages in addition to humans in order for search engine results pages to even pick them up. It doesn’t do much good for a web page to be high quality and appealing to people if search engine spiders can’t find it for a technical reason.

The ultimate answer, of course, is to get a quality writer who also knows enough about search engine optimization to create a page appealing to both humans and search engine spiders. The basics behind search engine optimization aren’t going to change. Metatags don’t provide the kind of incredible results they used to, but they still do a pretty good job of giving spiders a general idea of what your site’s about. HTML is much more visible to spiders than other sorts of Internet programming. These sorts of technical optimization techniques combined with high quality writing offer websites that will continue to rank highly in search engine results regardless of algorithm changes or increased SEO resistance. Get a SEO copywriter, and quality will always shine through.

Using Keywords in Search Engine Marketing

EO was unknown not too long ago. It used to be that when you wanted to earn via the Internet, all you had to do was create and publish a website, whether a real site or a blog. Oh, at its inception, blogging was not common, and sites on the Internet usually contained advertisements for goods for sale as well as articles for general knowledge. .

As the Net grew, the methods by which one could earn grew proportionately. One current method is direct advertising, much like that done on radio and television. Here, articles directly refer to websites, or there are banners of advertisements in a website. The sites are paid by counting clicks on the website ad or link, or via the number of people who open the site itself or read the article.

The invention and use of search engines to look for topics and subjects on the Internet also changed the way articles are written. Since links in the articles can be used to bring the prospective customer to a site, search engine optimization (SEO) tools were refined to give the sites that contain those links a high rank in the search engine results.

Among the methods to attain top rankings is the Meta tag description. These are snippets of information in HTML code written just below the article title (though sometimes the location is not important), describing the contents and including the article’s keywords. Keywords are those words that are considered to be the topics or subjects the searcher may wish to know about. Meta tags are those word or phrases appended to the end of the article or blog to help search engines find the topics.

At first the website content writers or website creators were encouraged to attach Meta tags and Meta tag descriptions to their works. However, it turned out that search engines ignore them for the most part, or pay them very little attention. The engines will include the words and phrases in the search results as long as the words are in the articles, except that ranking may be low. In conclusion using keywords in your meta tags will insure you get higher ranking in the Search Engines.

Landing Page Strategy and SEO Tools

SEO tools, such as landing pages, are excellent for search engine marketing. Most websites have general pages such as Home, About Us, Services, etc, but they also might have one page for each service the company performs, and dozens of helpful articles for visitors. The general Internet user will quickly tire of searching through the site for the information or product that they need. Landing pages are developed for just this situation.

The ultimate goal of a landing page is for your visitors to answer your “call to action”, be it buying your product or giving their email address. However, because the landing page – when built correctly – is a major portal to your site, it also makes it easier to track and analyze your visitor’s actions.

The first and most important step to creating a good landing page is choosing keywords, which are also great SEO tools. These keywords, the search terms a visitor uses in a search engine, should be specific to the main topic of the landing page. A good rule of thumb is to analyze the keywords, either by having a professional SEO specialist do it or by research.

In general, you want to use “long-tail” key phrases. Briefly, “long-tail” search terms are phrases such as “big cheap couches”. The reasoning is simple. With a “long-tail” key phrase, you also have “short-tail” key phrases such as “big couches” and “cheap couches”.

The second step is creating SEO content with your chosen keywords, geared toward your call to action. The SEO content can be an article, product page, etc., but it needs to be as specific to your topic as the keywords are; you can have more than one landing page, all geared to a particular area. The SEO content also needs to be informative or interesting in some way. Just because the visitor has reached your site doesn’t mean they’ll stay there. This is what your content is for.

The third step, and the way you get your visitors to the landing page, is by link building, yet another of the SEO tools. There are various ways to build links, but Pay Per Click (PPC) and SEO articles are the most common. With PPC, you have an advertising banner, sponsored address, etc. The user sees the advertising banner, clicks on it, and the link brings them to your landing page – which is geared toward that particular advertisement. You pay a fee for the click, but you also have a viable user – in other words, one that’s already interested in your product or information.

SEO articles are written much the same way as your landing page, using keywords, key phrases and informative content. Once they’ve been written, they are submitted to article submission or directory submission sites. On those sites, your visitors find a link within the article that sends them to your landing page, which, once again, is geared toward that particular article.

Although there are many SEO tools available, landing pages are a great way to quantify your readers, clients, potential customers – and great landing pages

SEO versus paid-search (PPC) – overview

The quest to increase the market share has gained a lot of momentum on the internet and there is a dilemma over the usage of SEO versus paid-search (PPC). Every online store is in the race to reach the prospective customers. Search Engine Optimization (SEO) and Pay Per Click (PPC) campaigns are the horses on which the businesses are riding.

There are various differences between the two options of online marketing. SEO mainly relates to the search engines, which rank your articles and place them in order of relevance when a customer is looking for a particular keyword. Writing SEO articles is an art that is sought after by the majority of professionals who are associated with online marketing.

In a PPC search, the merchandiser pays only when the user clicks on his advertisement. It is an appropriate platform for analyzing the efficiency of new and contemporary merchandise. However, there are a few drawbacks:

• It can prove to be very expensive.
• The targeted traffic discontinues once you halt paying.
• PPC campaigns need to be supervised all the time.

Because of these reasons, companies are looking for SEO service providers - those skilled in SEO and website optimization. They’ve perfected the skill of copy writing and, more importantly, the ability of writing SEO articles.

SEO articles are written in a way that targets the keywords supplied by the service provider. It’s important to have keywords in the title tag, which is the most effective and compelling page feature. Search engines give much emphasis on the keywords written in bold tags. Carefully utilize the keywords, as using them wisely will increase your search engine ranking.

The goal should be to write an article that is keyword rich. At all costs, avoid facsimile and copied content because most of the search engines like exclusive matter.

SEO articles can boost your page rankings, but the bottom line is that you have to use both the SEO as well as the PPC to win the race.

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How to Choose a Good Directory Submission

Have you noticed more and more emails promising to submit your site to over 1000 directories for $50-$400? Well the truth of the matter is most directories they submit your site to are worthless. Sure this is arguable, but the fact of the matter is ask yourself what are you trying to accomplish with these web directory submissions? If you are planning to submit your site to any Internet directory or looking for someone else to do this task, then make sure you choose a good web directory. It is easy to get high page ranks of Internet directories, if you follow rules and regulations of those directories.

Generally, there are two main reasons to submit a web site in web directories. The first is to get massive amount of traffic for your site and second is to get higher page ranks.

Things to Consider:
While selecting a good directory submission, you have to check its listings to make sure that the site gets exposure from good web directories, so that you get more traffic for your web site. Examples of such good directories include Google, Yahoo and DMOZ.

In fact, Google result pages are drawn mainly from DMOZ, while Yahoo uses its self-directory listings to give best results. It is important to remember that human editors edit these Internet directories and hence, you have to be very specific in choosing an appropriate category for your site, or else directory owners reject your site.

As the Internet gets loaded with numerous web directories, you may find it difficult to submit your site into each one after another. Usually, these web directories have several categories to wrap any topic.

A good web directory submits your site to as many directories as possible that may generate hordes of one-way links for your web site, increasing your web site's page rankings and comes amongst the top 10 lists of Internet directories.

In recent days, many web sites make use of SEO techniques to get targeted traffic. This helps to get better search engine lists once the directory submission is done successfully. You can also use SEO consultants or SEO service providers in this regard. In fact, many web directories give high rank to web sites, provided they have good SEO articles. So hire SEO writers or professionals to get good page rankings.

Overview:
Finally, remember that good directory submission service offers a comprehensive report that justifies that it has submitted your site to quality web directories. You may give all relevant information about your site along with your email id, where you will get all the confirmation emails from web directories. All you have to do is just click on anyone of them to verify your submission for directory listing. This is mandatory and without this, it is impossible to get directory listing. Always consider the directory list before agreeing to have your SEO company or data entry person do the job.

Google Friend Connect Feature and Implications for Wider Social Media

I am not sure if you've missed me but I have missed you. Today I will give you some information regarding the Social media and all their implications. Basically the good the bad and the ugly. Google Friend Connect is a service promoted to help web site owners to create traffic by allowing any web site on the Internet to offer social features for its visitors or consumers.

Features
Google Friend Connect allows you to create traffic effortlessly and adds various social features to your web site. With just a few codes, you get more people getting more profoundly attracted to your web site.

It attracts more visitors to your site and these visitors visiting your site bring along their pals from other social network web sites such as Orkut or Facebook to communicate on your web site.

Google Friend Connect offers prominent social features from a list of devices offered by OpenSocial developer community and Google. No need of programming, as you simply need to copy and paste snips of code onto your web site, and Google Friend Connect does this job for you.

Implications for Social Media:
Many SEO specialists and professional SEO consultants believe that web sites other than social networking sites, who wish to be social, face many obstructions for implications to social media. Google Friend Connect has changed this trend by allowing any web site to provide dozens of social conveniences offered by Google and OpenSocial creators.

This ultimately means more visitors browsing for longer durations on a more appealing web site with zero hidden programming procedures. As a web site owner, Google Friend Connect offers you an opportunity to add social features to your web site without needing to write a code.

Google Friend Connect offers a vital set of social gadgets such as picture sharing, reviews, message board, and member management for implications to wider social media. The prime gadget is the member's gadget. It offers effective social features for media:

1. You can sign up with existing Yahoo!, OpenID, AIM, or Google account.
2. Next, you also can display activities to existing friends in Google Talk, Plaxo, Orkut, Facebook, and hi5.
3. You can browse through profiles of members across various social networking sites.
4. Finally, you can connect with friends on your personal web site.

Finally, after adding the member's gadget along with other supplementary social gadgets of Google Friend Connect, your web site visitors may start welcoming their friends and will engage with your web site more sincerely.

Many professional SEO services and SEO service providers have stated Google Friend Connect as a junction for several social networking web sites, which promotes its implications for wider social media.

As you can see this is not a bad thing. Most web developers will have their own opinion, but as a SEO copywriter I try to advise my clients on the best strategy for their web presence.

Facebook and Implications to Society

According to SEO specialists, Facebook has more than 20 million members registered generating 1.5 billion page views every day. This site tightly integrates the daily media patterns of its users. Generally, users on an average spend about 15 minutes everyday on this site and three fourths of users make use of Facebook at least once a day.

Taking advantage of its accomplishment among college students, Facebook established a high school edition in early September 2005. In 2006, the corporation created communities for business organizations and since then, almost 22,300 corporations had Facebook directories.

In 2006, about 2500 United Stated colleges made use of Facebook, which became the seventh most well liked site on the Internet relating to total page views. The only requirement for joining Facebook is a legitimate e-mail address.

To connect with coworkers or classmates, people can use their work or school e-mail address to register. Once a person registers, the next step is to join a regional network to interact with people in surrounding areas.

In Facebook, people can see profiles of only those people in their network and confirmed friends. Privacy settings are present, which control who can see what.

Implications to Society:

According to professional SEO writers and professional SEO services, the comparatively open nature of information provided by Facebook participants and the lack of confidentiality controls enacted, users are putting themselves at threat of both online (identity theft) and off-line (stalking).

Facebook enables individuals to articulate their social networks, present themselves, and view each other's profiles, gather friends who can send messages on pages and maintain or establish connections with others. This site is oriented towards romantic relationship initiation, work related contexts, college student population and linking those with common interests such as politics or music.

Participants can use Facebook to communicate with people they know off-line or to meet new people. It is also possible for Facebook members to join virtual groups depending on shared interests, learn each other's interests, hobbies, romantic relationship status and musical tastes by browsing through different profiles and see what courses they have in common.

Facebook is a valuable site for SEO consultants and SEO service providers concerned with affordances of social networks because of its technological capacities and heavy usage patterns, which bridge off-line and online connections.

Facebook represents an alternate online to off-line trend wherein it mainly serves as a geographically bound community. According to professional SEO consultants, the original manifestation of Facebook information technology enhances a place-based community and results in the production of social capital.

SEO Copywriters

SEO Copywriters are a recent class of expert writers, who are fluent and prolific writers. SEO Copywriters have the talent to influence words in a way, which makes them seamless with both search engines and web readers alike.

SEO Copywriters will usually bid high since more often than not they will double the clients money. If expert writers or firms tend to show boosted Return on Investment (ROI) then that copywriter can write their own ticket. Several disciplines in SEO copy writing are available in recent times, but the eminence varies from one copywriter to the other.

Below listed are certain sectors, wherein SEO Copy writing is essential and has become specialized:

• Newsletter Writing and Editing.
• Development of Tag lines both online as well as off-line to advance call to action.
• Press Release writing and optimization.
• Article writing.
• Web site Content Development.
• Blog posting.

Search engines and web readers adore new distinctive and superior content. Recently, search engines are advancing their techniques to determine quality content. SEO Copywriters provide the most vital factor in the SEO strategy. Hence, it would be wise to devote time researching for the right SEO specialist in the particular area for your Internet marketing needs.

Importance For Business:

It is true that; search engine optimization in combination with SEM including Copy writing is key to your Internet presence and success. But what most don’t know is, this is a vital feature to creating a successful a web site.

Almost every SEO Copywriter now days come from a background of direct advertising, marketing, copy writing techniques and web site marketing. SEO Copywriters, who are skilled view the merits of products or services from the consumer's point of view and accordingly create the marketing content. I am sure you have heard me mention in the past SEO that is created with style, is king. Basically, if you can write with flow or without keyword stuffing, you will have plenty of work.

Professional SEO copy writers effortlessly merge vital key phrases into the marketing content without overlooking a translation flow. They also plan on organizing the page in order to contain maximum key phrase dispersion.

Therefore, appointing a professional SEO copywriter, particularly in the sectors of time-taxing marketing agencies or individual entrepreneurs may instantly help boost the Return on Investment (ROI) and status of a web site.

Below are some points, which companies or executives need to confirm before appointing SEO Copywriters:

• The SEO Copywriter under consideration needs to possess a minimum of one year of intensive SEO Copy writing experience with knowledge of basic HTML.

• It is also good to confirm the copywriter's work experience in a search marketing company to gauge his/her Copy writing skills.

• To hire a professional SEO Copywriter is equally as important as making a valuable business decision.

• Don’t be afraid to ask for referrals, or take a look at how their clients rank.

• I personally insist on looking at all my writer’s capabilities. If their page isn’t ranking high that’s fine but if their clients page isn’t ranking high then I gently but firmly tell them to come back when they can prove their worth.

• Correct words, selected by proven methods combined with the correct level of search engine optimizations are some of the top qualities found in an SEO Copywriters. They will certainly boost the effectiveness of the existing web design.

• Some SEO specialist will ask for $250 an hour... take it from me, send them packing. There is a lot of talent out there that can do the job for approximately $40 per hour.

In conclusion, it's not the end all. When you find a great writer, don’t worry if they are not an SEO Guru. I say you are not born with SEO talents it’s something you learn and acquire with practice. If they are willing to learn the business they will take the initiative to read and educate themselves. Sure it helps if they know the basics but, the basics change daily therefore someone with drive and commitment is far more important than some “know it all” Guru. Well that’s my humble opinion.

Qualities of SEO Specialists

SEO specialists are the experts. Now the problem a lot of online clients face is how to find a professional SEO specialist? In order to get help, these Quality SEO specialists can help entrepreneurs achieve higher rankings for their web sites and get a higher page rank on the search engines.

This has been the dilemma apart from this; SEO professionals assist in drawing huge customer flow, traffic to the web sites. However, to seek their help, entrepreneurs need to hire SEO experts.

Qualities of a SEO specialist are when they can make use of certain keywords, include relevant content, and target the potential customers or visitors to generate the traffic. Thus, if you are intending to hire an SEO expert, see to it that they are proficient in all assets of Search engine Optimization. Thus, the qualities, which SEO experts need to possess, are as described below:

Web site promotion:

SEO specialists need to have the talent and SkillSets to promote your web sites in all major search engines by using a variation of targeted keywords. They need to possess great designing capabilities and produce the competent layout for the web sites. They have to be familiar with web page optimization features such as use alt tags with pictures, define the appropriate keywords in the alt tags and other off page tasks. Most importantly they need to show proof.

Navigation arrangement:

SEO specialists need to posses the ability to formulate the appropriate navigation arrangement for the entire web site depending on the keywords as well as products, and services you may offer your online customer base. They must decide which keywords are primary, secondary and use them accordingly.

Meta Tags:

SEO specialists need to be proficient enough to make proper Meta tags for the client's web sites. The title tags, descriptive tags are important and help the web sites attain the higher search rankings.

Generate huge traffic:

The businesses of marketing web sites depend on the traffic flow. Therefore, specialists must be able to generate huge traffic flow. In the beginning I will not lie to you, it will be slow. You may see a small conversion rate but the problem is are you ready for the high traffic.

I have heard many clients say “sure just bring me the traffic”. Well sure enough they get the traffic and like clockwork they are not prepared. They either don’t have the manpower, or their customer service sucks, or they cannot seem to get the clients to buy once they have them on their site. It’s a whole package people. It’s not just about getting high rankings. You have to be vigilant in your efforts, you have to have great content either weekly or monthly, keep the readers enticed and coming back for more. Believe it or not you have to offer them services and products they won’t get on another site. This is all out of pocket expense you have to be ready for. Whether you are selling a service or a product. Give something away, give them free .PDF files with important information, give them articles they can use, give them a great deal, maybe the first 50 users can get a 30% off your usual rate. But give something of value not a Chia pet.

Other Important Qualities:

Off page tasks:

SEO specialists need to have knowledge of other web features such as directory submission, link building, and link exchange and forum postings.

Web Support for client:

SEO specialists must be able to provide separate online consumer support to you SEO project whenever required. Certain things might seem complicate for you to understand so there has to be a medium of web site use which you can explain the terms easily.

Use of modern techniques:

SEO specialists need to be familiar with modern techniques and other SEO methods. Experts need to make use of white hat technique while fulfilling SEO needs. Otherwise, online regulatory bodies may ban such web sites, if specialists use unlawful methods to promote your web sites. Google is big on banning sites if they use shady methods.

Keep in pace with the competition:

SEO specialists have to be competent enough, study the web sites of your competitors, and induce certain strategies on your web site.

Thus, if you are contemplating hiring an SEO specialist to boost the web site's ranking, you know what qualities that particular expert need to possess. And that’s not all you need to check their credentials. Ask them for a comprehensive list of what they will do for you.

If they won’t write it out then they are hiding something. Look it doesn’t take a genius to know how to do this it takes proven methods, a great track record, and the ability to implement these skills on a daily basis for you.

Optimization Analyst:

Today I will explain what are some features and what is an Optimization analyst. Basically an SEO Analyst is a person who has a thorough understanding of SEO intricacies. Such expert works individually or as part of a team and looks after the optimizing search engine rankings, traffic flow and delivers the technical jargon per the requirement of the client.

Therefore, if you are running an online affiliate business or any other online marketing venture, you need to hire an optimization analyst to look after the SEO of the web site. Optimization analyst studies your online business, locates the target keywords and uses it as primary tags and secondary tags while promoting the web site.

Apart from this, the analyst formulates then creates keywords for the entire structure of web site. Some of the important tasks also include developing Meta tags, producing the linkage system for the web site, creating changes and applying it through FTP.

Optimization analyst communicates with the project leader or directly with the clients, and presents the benefits, then implements the changes on their web pages. Sounds simple enough right? Nope slow down partner, the basic talent and fact remains that the analyst still needs to figure out what the keywords are. You see people are paying hundreds if not thousands of dollars on the PPC campaign and not seeing results. Therefore it sounds easy enough but this takes certain SkillSets that require years of on the job training.

Need of Optimization Analyst:

When people hire an optimization analyst, they hope for the best results. There are numerous SEO optimization tools and procedures available so it becomes virtually impossible for an ordinary expert to single out the best approach for the company. Hence, one needs to hire a professional optimization analyst to get the job done.

Apart from this, if individuals are trying to target very popular keywords on their own, they may be able to enter few spots only. The reason is there are numerous search engines and each one of them has their own set of rules. What applies for one search engine may not necessarily apply for the other. Therefore, if people want to achieve better rankings for their web sites on all the major search engines, they need to hire professional optimization specialists.

These optimization specialists are expert in their fields and they have sufficient experience and proven strategies. They have adequate tools to monitor and study the competitors' web sites and include best features in the web sites of their clients. Thus, they have the skill to help the online entrepreneurs to reach their desired goals.

Even the search engine advertising efforts become multistoried, if individuals take the help of the optimization analyst. They will assist you to obtain the desired conversion rates.

Some entrepreneurs do have enticing web sites but their search engine performance is nowhere. Like wise, some have good search engine standing but their sales are not up to the expected levels and their customers do not go beyond the landing page. In such cases, the optimization analyst can become a rock star.

In conclusion in order to achieve higher rankings and to boost sales, take the time and do your research.

Invest money in your marketing strategy
• Research your competitors
• Test your landing pages and the keywords used on mini sites
• Lastly remember Rome was not built in one day, or one week, or one month
• Commit to at least a 3-6 month strategy

4 easy steps to SEO

To say you know how to write SEO vs. Writing SEO is another fish story. It’s amazing at how many people and companies send you their clever copy boasting about getting you higher rankings on Google. Here is the truth, 2 things will get you ranked high on Google. Links and SEO copy, period. Basically the keywords will alert the search engines of what you do and the links on your page will show their importance. After all one word can surmise what the search engine looks for “relevance”.

I am sure you all have the plethora of information on how you can incorporate your keywords in the body of your article. From the Meta tags in your copy to the verbiage used in your HTML. Consider the Meta tags as road signs showing the search engine the way. Therefore make sure you use those tags in the body of your article.

However Google search engines are catching on to all these “tricks of the trade”. The basic skinny on this is to use your keywords within your article as much as you can without sounding like an advertisement or a blundering idiot. The question is how can you write copy without compromising your copy?

Here are 4 simple steps you should take into consideration including spend a coupe of hours a day giving your webpage a facelift. Remember people aren’t stupid they want to read something of interest therefore make sure what you have to say is of interest.

Step #1 page category
Sit down and figure out a structure to your page. If you already have a site up you may need to re-work your copy, but try to offer benefits around your keywords. Print out your pages and find the keywords or phrases and then label them as such.

Step #2 Do some homework on what the user is searching for.
It’s apparent your competitor knows what words to use since they are on the top of the heap. Don’t be shy look at their keywords. If you want there are several websites that offer free word tacking analysis or some may even offer a free trial. Use them, place your keywords and track them. Simple enough, I have always said you copy from one its plagiarism you copy from many its research. Just make sure you see the results and what is said about each keyword you are using.

Step #3 Pick out the most relevant keywords.
Don’t over do it. Don’t keep using the same keywords over and over again. Either use a variation of those keywords or use them in a phrase. For example Lingerie can be used with words like sexy lingerie or lingerie for special occasions. Basically you are still using the keyword Lingerie but you are not focusing on that specific word.

Step #4 word Specific and phrases with links to your keywords.
This may be the most important bit of information I can give you. Use your links with your keywords. Keep it in your website obviously maybe link it to another page on your website where that keyword is being used. Don’t over do it. Good luck and come again tomorrow where I will give you more tips and tricks on how to slowly go up the ranking page.

Search Engine Optimization Help

There must be at over 1000 online business that say they can help you with your SEO copy. Not one company can do this overnight period! Google warns people of these Internet cowboys.

I personally have been doing this for over 10 years and I still don’t know everything. How you get help for SEO is still a work in progress. As a matter of fact I read an article where Google received emails from companies that were “phishing” for new business. In simple terms they are a scam they say something like “Dear ABC I was on your website and noticed you are not getting top listing on Google…. Blah blah blah”. Sound familiar? I would have loved to be a fly on the wall when they got that email! Below are some things to keep in mind.

There is no Guarantee you will get #1 Google ranking
Companies that guarantee you top rating on Google because of a “special relationship with them are full of it. As much as I would love to bash Goggle for many things they are ethical. They have no priority for their submission. As a matter of fact the only way you can actually submit a site is through their http://www.google.com/addurl/?continue=/addurl So move on partner and do this legally.

Be weary of companies that won’t explain how they can get top rankings
Have Joe or Sheila explain how they are going to do this. More often than not they will misrepresent or give you misleading information. Give you all these services that you can get for free if you took the time to search. Therefore have them spell it out, even in writing if they are willing to give you the guarantee.

Network and talk to other SEO companies
Always ask for references that is a good start. I actually had a company contact me and promise me the world as far as Google ranking. The problem was they could not explain why they were not #1 in Google. I don’t recall what the woman said but by the third sentence out of her mouth I was playing tug of war with my dog Lucy. You can see how interested I was.

Protect yourself Legally
• Have everything in writing if you are going to choose ABC Company to do your SEO work.
• Make sure you talk to clients they have had in the past.
• Make sure that Google has not removed their previous clients.
• Check their WHOIS info.
• Watch out for doorway pages.
• If you think you have been deceived by ABC Company contact the FTC including the BBB. If you want to file a complaint go to http://www.ftc.gov/ or you can call them at 1877.FTC.HELP
To find out more about SEO help you can go to my website.

There I will give you the nitty gritty and truth about how to write and where to find factual information about SEO.

SEO Must Read

Titles: Each page on your web site has to have a unique title that indeed reflects the key words the page will be found under. Regardless of any links, this will simply change the search traffic that is independent of the link

Links: These have to be good if anything give your readers relevant links. Not only will you sound like you know what you are talking about but also you are giving them something they can use. Remember people are coming to your site because they trust you simple.

Rich Keyword research has to be done: I have mentioned this previously and I have written an article with some very important tools that can be found here. Therefore make sure you know what keywords you competitors are using and which phrases will get some hits.
Content: Text text and more text. Pictures and flash is nice including great video but people want to know there is a pulse behind the pictures or videos. Even if you write 300 words or post a comment. Make sure you read your posers comments and let them know you are there it will garner your fans as it were.

Architecture: This is something that shouldn’t have to be said but you would be surprised at how many times I have just left a site because one page did not work. Or a form was not installed properly. People just don’t have he patience they want the info and they want it now. If they cannot get instant gratification or god forbid a link is not working properly you will see a drop in your rankings and your readership.

Below are some links to some trash I have been able to pick up along the way you would be surprised at how Google yahoo and a couple of other big hitters should do as they say and not do as I do.. or something to that effect.

Yahoo is acting like a cheap $2 Ho

http://www.seobook.com/archives/000455.shtml
Google Caught Cloaking and Keyword Stuffing?http://www.threadwatch.org/node/1774
Spam Blog crackdown
http://www.blogherald.com/2005/08/24/spam-blog-creators-panicking-over-spam-blog-crackdown-is-this-the-end-of-spam-blogs/
Crack Cocaine! Google, Yahoo Chase the Dragon
http://www.threadwatch.org/node/5107
Proof Google is Evil (and Greedy)
http://www.threadwatch.org/node/4995

You know you can help

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