SEO Copywriters are a recent class of expert writers, who are fluent and prolific writers. SEO Copywriters have the talent to influence words in a way, which makes them seamless with both search engines and web readers alike.
SEO Copywriters will usually bid high since more often than not they will double the clients money. If expert writers or firms tend to show boosted Return on Investment (ROI) then that copywriter can write their own ticket. Several disciplines in SEO copy writing are available in recent times, but the eminence varies from one copywriter to the other.
Below listed are certain sectors, wherein SEO Copy writing is essential and has become specialized:
• Newsletter Writing and Editing.
• Development of Tag lines both online as well as off-line to advance call to action.
• Press Release writing and optimization.
• Article writing.
• Web site Content Development.
• Blog posting.
Search engines and web readers adore new distinctive and superior content. Recently, search engines are advancing their techniques to determine quality content. SEO Copywriters provide the most vital factor in the SEO strategy. Hence, it would be wise to devote time researching for the right SEO specialist in the particular area for your Internet marketing needs.
Importance For Business:
It is true that; search engine optimization in combination with SEM including Copy writing is key to your Internet presence and success. But what most don’t know is, this is a vital feature to creating a successful a web site.
Almost every SEO Copywriter now days come from a background of direct advertising, marketing, copy writing techniques and web site marketing. SEO Copywriters, who are skilled view the merits of products or services from the consumer's point of view and accordingly create the marketing content. I am sure you have heard me mention in the past SEO that is created with style, is king. Basically, if you can write with flow or without keyword stuffing, you will have plenty of work.
Professional SEO copy writers effortlessly merge vital key phrases into the marketing content without overlooking a translation flow. They also plan on organizing the page in order to contain maximum key phrase dispersion.
Therefore, appointing a professional SEO copywriter, particularly in the sectors of time-taxing marketing agencies or individual entrepreneurs may instantly help boost the Return on Investment (ROI) and status of a web site.
Below are some points, which companies or executives need to confirm before appointing SEO Copywriters:
• The SEO Copywriter under consideration needs to possess a minimum of one year of intensive SEO Copy writing experience with knowledge of basic HTML.
• It is also good to confirm the copywriter's work experience in a search marketing company to gauge his/her Copy writing skills.
• To hire a professional SEO Copywriter is equally as important as making a valuable business decision.
• Don’t be afraid to ask for referrals, or take a look at how their clients rank.
• I personally insist on looking at all my writer’s capabilities. If their page isn’t ranking high that’s fine but if their clients page isn’t ranking high then I gently but firmly tell them to come back when they can prove their worth.
• Correct words, selected by proven methods combined with the correct level of search engine optimizations are some of the top qualities found in an SEO Copywriters. They will certainly boost the effectiveness of the existing web design.
• Some SEO specialist will ask for $250 an hour... take it from me, send them packing. There is a lot of talent out there that can do the job for approximately $40 per hour.
In conclusion, it's not the end all. When you find a great writer, don’t worry if they are not an SEO Guru. I say you are not born with SEO talents it’s something you learn and acquire with practice. If they are willing to learn the business they will take the initiative to read and educate themselves. Sure it helps if they know the basics but, the basics change daily therefore someone with drive and commitment is far more important than some “know it all” Guru. Well that’s my humble opinion.
SEO Copywriters are a recent class of expert writers, who are fluent and prolific writers. SEO Copywriters have the talent to influence words in a way, which makes them seamless with both search engines and web readers alike.
SEO specialists are the experts. Now the problem a lot of online clients face is how to find a professional SEO specialist? In order to get help, these Quality SEO specialists can help entrepreneurs achieve higher rankings for their web sites and get a higher page rank on the search engines.
This has been the dilemma apart from this; SEO professionals assist in drawing huge customer flow, traffic to the web sites. However, to seek their help, entrepreneurs need to hire SEO experts.
Qualities of a SEO specialist are when they can make use of certain keywords, include relevant content, and target the potential customers or visitors to generate the traffic. Thus, if you are intending to hire an SEO expert, see to it that they are proficient in all assets of Search engine Optimization. Thus, the qualities, which SEO experts need to possess, are as described below:
Web site promotion:
SEO specialists need to have the talent and SkillSets to promote your web sites in all major search engines by using a variation of targeted keywords. They need to possess great designing capabilities and produce the competent layout for the web sites. They have to be familiar with web page optimization features such as use alt tags with pictures, define the appropriate keywords in the alt tags and other off page tasks. Most importantly they need to show proof.
SEO specialists need to posses the ability to formulate the appropriate navigation arrangement for the entire web site depending on the keywords as well as products, and services you may offer your online customer base. They must decide which keywords are primary, secondary and use them accordingly.
SEO specialists need to be proficient enough to make proper Meta tags for the client's web sites. The title tags, descriptive tags are important and help the web sites attain the higher search rankings.
Generate huge traffic:
The businesses of marketing web sites depend on the traffic flow. Therefore, specialists must be able to generate huge traffic flow. In the beginning I will not lie to you, it will be slow. You may see a small conversion rate but the problem is are you ready for the high traffic.
I have heard many clients say “sure just bring me the traffic”. Well sure enough they get the traffic and like clockwork they are not prepared. They either don’t have the manpower, or their customer service sucks, or they cannot seem to get the clients to buy once they have them on their site. It’s a whole package people. It’s not just about getting high rankings. You have to be vigilant in your efforts, you have to have great content either weekly or monthly, keep the readers enticed and coming back for more. Believe it or not you have to offer them services and products they won’t get on another site. This is all out of pocket expense you have to be ready for. Whether you are selling a service or a product. Give something away, give them free .PDF files with important information, give them articles they can use, give them a great deal, maybe the first 50 users can get a 30% off your usual rate. But give something of value not a Chia pet.
Other Important Qualities:
Off page tasks:
SEO specialists need to have knowledge of other web features such as directory submission, link building, and link exchange and forum postings.
Web Support for client:
SEO specialists must be able to provide separate online consumer support to you SEO project whenever required. Certain things might seem complicate for you to understand so there has to be a medium of web site use which you can explain the terms easily.
Use of modern techniques:
SEO specialists need to be familiar with modern techniques and other SEO methods. Experts need to make use of white hat technique while fulfilling SEO needs. Otherwise, online regulatory bodies may ban such web sites, if specialists use unlawful methods to promote your web sites. Google is big on banning sites if they use shady methods.
Keep in pace with the competition:
SEO specialists have to be competent enough, study the web sites of your competitors, and induce certain strategies on your web site.
Thus, if you are contemplating hiring an SEO specialist to boost the web site's ranking, you know what qualities that particular expert need to possess. And that’s not all you need to check their credentials. Ask them for a comprehensive list of what they will do for you.
If they won’t write it out then they are hiding something. Look it doesn’t take a genius to know how to do this it takes proven methods, a great track record, and the ability to implement these skills on a daily basis for you.
Today I will explain what are some features and what is an Optimization analyst. Basically an SEO Analyst is a person who has a thorough understanding of SEO intricacies. Such expert works individually or as part of a team and looks after the optimizing search engine rankings, traffic flow and delivers the technical jargon per the requirement of the client.
Therefore, if you are running an online affiliate business or any other online marketing venture, you need to hire an optimization analyst to look after the SEO of the web site. Optimization analyst studies your online business, locates the target keywords and uses it as primary tags and secondary tags while promoting the web site.
Apart from this, the analyst formulates then creates keywords for the entire structure of web site. Some of the important tasks also include developing Meta tags, producing the linkage system for the web site, creating changes and applying it through FTP.
Optimization analyst communicates with the project leader or directly with the clients, and presents the benefits, then implements the changes on their web pages. Sounds simple enough right? Nope slow down partner, the basic talent and fact remains that the analyst still needs to figure out what the keywords are. You see people are paying hundreds if not thousands of dollars on the PPC campaign and not seeing results. Therefore it sounds easy enough but this takes certain SkillSets that require years of on the job training.
Need of Optimization Analyst:
When people hire an optimization analyst, they hope for the best results. There are numerous SEO optimization tools and procedures available so it becomes virtually impossible for an ordinary expert to single out the best approach for the company. Hence, one needs to hire a professional optimization analyst to get the job done.
Apart from this, if individuals are trying to target very popular keywords on their own, they may be able to enter few spots only. The reason is there are numerous search engines and each one of them has their own set of rules. What applies for one search engine may not necessarily apply for the other. Therefore, if people want to achieve better rankings for their web sites on all the major search engines, they need to hire professional optimization specialists.
These optimization specialists are expert in their fields and they have sufficient experience and proven strategies. They have adequate tools to monitor and study the competitors' web sites and include best features in the web sites of their clients. Thus, they have the skill to help the online entrepreneurs to reach their desired goals.
Even the search engine advertising efforts become multistoried, if individuals take the help of the optimization analyst. They will assist you to obtain the desired conversion rates.
Some entrepreneurs do have enticing web sites but their search engine performance is nowhere. Like wise, some have good search engine standing but their sales are not up to the expected levels and their customers do not go beyond the landing page. In such cases, the optimization analyst can become a rock star.
In conclusion in order to achieve higher rankings and to boost sales, take the time and do your research.
• Invest money in your marketing strategy
• Research your competitors
• Test your landing pages and the keywords used on mini sites
• Lastly remember Rome was not built in one day, or one week, or one month
• Commit to at least a 3-6 month strategy
To say you know how to write SEO vs. Writing SEO is another fish story. It’s amazing at how many people and companies send you their clever copy boasting about getting you higher rankings on Google. Here is the truth, 2 things will get you ranked high on Google. Links and SEO copy, period. Basically the keywords will alert the search engines of what you do and the links on your page will show their importance. After all one word can surmise what the search engine looks for “relevance”.
I am sure you all have the plethora of information on how you can incorporate your keywords in the body of your article. From the Meta tags in your copy to the verbiage used in your HTML. Consider the Meta tags as road signs showing the search engine the way. Therefore make sure you use those tags in the body of your article.
However Google search engines are catching on to all these “tricks of the trade”. The basic skinny on this is to use your keywords within your article as much as you can without sounding like an advertisement or a blundering idiot. The question is how can you write copy without compromising your copy?
Here are 4 simple steps you should take into consideration including spend a coupe of hours a day giving your webpage a facelift. Remember people aren’t stupid they want to read something of interest therefore make sure what you have to say is of interest.
Step #1 page category
Sit down and figure out a structure to your page. If you already have a site up you may need to re-work your copy, but try to offer benefits around your keywords. Print out your pages and find the keywords or phrases and then label them as such.
Step #2 Do some homework on what the user is searching for.
It’s apparent your competitor knows what words to use since they are on the top of the heap. Don’t be shy look at their keywords. If you want there are several websites that offer free word tacking analysis or some may even offer a free trial. Use them, place your keywords and track them. Simple enough, I have always said you copy from one its plagiarism you copy from many its research. Just make sure you see the results and what is said about each keyword you are using.
Step #3 Pick out the most relevant keywords.
Don’t over do it. Don’t keep using the same keywords over and over again. Either use a variation of those keywords or use them in a phrase. For example Lingerie can be used with words like sexy lingerie or lingerie for special occasions. Basically you are still using the keyword Lingerie but you are not focusing on that specific word.
Step #4 word Specific and phrases with links to your keywords.
This may be the most important bit of information I can give you. Use your links with your keywords. Keep it in your website obviously maybe link it to another page on your website where that keyword is being used. Don’t over do it. Good luck and come again tomorrow where I will give you more tips and tricks on how to slowly go up the ranking page.
There must be at over 1000 online business that say they can help you with your SEO copy. Not one company can do this overnight period! Google warns people of these Internet cowboys.
I personally have been doing this for over 10 years and I still don’t know everything. How you get help for SEO is still a work in progress. As a matter of fact I read an article where Google received emails from companies that were “phishing” for new business. In simple terms they are a scam they say something like “Dear ABC I was on your website and noticed you are not getting top listing on Google…. Blah blah blah”. Sound familiar? I would have loved to be a fly on the wall when they got that email! Below are some things to keep in mind.
There is no Guarantee you will get #1 Google ranking
Companies that guarantee you top rating on Google because of a “special relationship with them are full of it. As much as I would love to bash Goggle for many things they are ethical. They have no priority for their submission. As a matter of fact the only way you can actually submit a site is through their http://www.google.com/addurl/?continue=/addurl So move on partner and do this legally.
Be weary of companies that won’t explain how they can get top rankings
Have Joe or Sheila explain how they are going to do this. More often than not they will misrepresent or give you misleading information. Give you all these services that you can get for free if you took the time to search. Therefore have them spell it out, even in writing if they are willing to give you the guarantee.
Network and talk to other SEO companies
Always ask for references that is a good start. I actually had a company contact me and promise me the world as far as Google ranking. The problem was they could not explain why they were not #1 in Google. I don’t recall what the woman said but by the third sentence out of her mouth I was playing tug of war with my dog Lucy. You can see how interested I was.
Protect yourself Legally
• Have everything in writing if you are going to choose ABC Company to do your SEO work.
• Make sure you talk to clients they have had in the past.
• Make sure that Google has not removed their previous clients.
• Check their WHOIS info.
• Watch out for doorway pages.
• If you think you have been deceived by ABC Company contact the FTC including the BBB. If you want to file a complaint go to http://www.ftc.gov/ or you can call them at 1877.FTC.HELP
To find out more about SEO help you can go to my website.
There I will give you the nitty gritty and truth about how to write and where to find factual information about SEO.
Titles: Each page on your web site has to have a unique title that indeed reflects the key words the page will be found under. Regardless of any links, this will simply change the search traffic that is independent of the link
Links: These have to be good if anything give your readers relevant links. Not only will you sound like you know what you are talking about but also you are giving them something they can use. Remember people are coming to your site because they trust you simple.
Rich Keyword research has to be done: I have mentioned this previously and I have written an article with some very important tools that can be found here. Therefore make sure you know what keywords you competitors are using and which phrases will get some hits.
Content: Text text and more text. Pictures and flash is nice including great video but people want to know there is a pulse behind the pictures or videos. Even if you write 300 words or post a comment. Make sure you read your posers comments and let them know you are there it will garner your fans as it were.
Architecture: This is something that shouldn’t have to be said but you would be surprised at how many times I have just left a site because one page did not work. Or a form was not installed properly. People just don’t have he patience they want the info and they want it now. If they cannot get instant gratification or god forbid a link is not working properly you will see a drop in your rankings and your readership.
Below are some links to some trash I have been able to pick up along the way you would be surprised at how Google yahoo and a couple of other big hitters should do as they say and not do as I do.. or something to that effect.
Yahoo is acting like a cheap $2 Ho
Google Caught Cloaking and Keyword Stuffing?http://www.threadwatch.org/node/1774
Spam Blog crackdown
Crack Cocaine! Google, Yahoo Chase the Dragon
Proof Google is Evil (and Greedy)
1. My mother taught me TO APPRECIATE A JOB WELL DONE.
"If you're going to kill each other, do it outside. I just finished cleaning."
2. My mother taught me RELIGION.
"You better pray that will come out of the carpet."
3. My mother taught me about TIME TRAVEL.
"If you don't straighten up, I'm going to knock you into the middle of next week!"
4. My mother taught me LOGIC.
" Because I said so, ! that's why."
5. My mother taught me MORE LOGIC.
"If you fall out of that swing and break your neck, you're not going to the store with me."
6. My mother taught me FORESIGHT.
"Make sure you wear clean underwear, in case you're in an accident."
7. My mother taught me IRONY
"Keep crying, and I'll give you something to cry about."
8. My mother taught me about the science of OSMOSIS.
"Shut your mouth and eat your supper."
9. My mother taught me about CONTORTIONISM.
" Will you look at that dirt on the back of your neck!"
10. My mother taught me about STAMINA.
"You'll sit there until all that spinach is gone."
11. My mother taught me about WEATHER.
"This room of yours looks as if a tornado went through it."
12. My mother taught me about HYPOCRISY.
"If I told you once, I've told you a million times. Don't exaggerate!"
13. My mother taught me the CIRCLE OF LIFE.
"I brought you into this world, and I can take you out."
14. My mother taught me about BEHAVIOR MODIFICATION.
"Stop acting like your father!"
15. My mother taught me about ENVY.
"There are millions of less fortunate children in this world who don't have wonderful parents like you do."
16. My mother taught me about ANTICIPATION.
"Just wait until we get home."
17. My mother taught me about RECEIVING.
"You are go in g to get it when you get home!"
18. My mother taught me MEDICAL SCIENCE.
"If you don't stop crossing your eyes, they are going to freeze that way."
19. My mother taught me ESP.
"Put your sweater on; don't you think I know when you are cold?"
20. My mother taught me HUMOR.
"When that lawn mower cuts off your toes, don't come running to me."
21. My mother taught me HOW TO BECOME AN ADULT.
"If you don't eat your vegetables, you'll never grow up."
22. My mother taught me GENETICS.
"You're just like your father."
23. My mother taught me about my ROOTS.
"Shut that door behind you. Do you think you were born in a barn?"
24. My mother taught me WISDOM.
"When you get to be my age, you'll understand."
25. And my favorite: My mother taught me about JUSTICE.
"One day you'll have kids, and I hope they turn out just like you!"
Keywords, meta tag descriptions and top ranking optimization tutorial is what it’s all about. I am giving the love away… Can you feel it? No okay then lets get down to work. I am sure you have wondered why some pages are higher rankings than others right? I am sure you have especially if you are in this business. As well as I am sure you have heard and seen 100 ways to do it and you are still wondering why it’s not working for you. Or you see a minimal change in your traffic.
Well you are not alone I have been there seen that and done it. Read on and you will see what it takes then wonder hey why didn’t I think of that. It’s so obvious it will make a grown man cry. Well maybe not, but you will feel better.
The 10 rules or commandment you should use to SEO your pages for keywords and Meta tag description.
Rule #1 Lets say you already have your page created, so lets be clear this is not a tutorial on your web but, a guide for SEO using meta keywords along with description tags.
First of the entire page you are creating or I should say the type would determine you keyword density. Example would be if this were a sales page then no more than 1500 top 2000. This is where you describe the advantages of the service you are providing along with the solution. Testimonials are a great-added feature so place them appropriately. You could go as far as telling a story of how a client had “pain” in their sales effort and how it was solved by using your service. Again don’t blabber get to the point and make it interesting.
Your product page will be different that your sales page. This should be 500 words and no more than 700. On this page what you are trying to accomplish is selling your product. If your user gets to this page then you know they want specifics. Therefore the job is convincing the user that what your product will take the pain away.
Your article page word count ought to be at least 1000 words and no more than 4000.Some will argue that it’s too long but you already have your reader so give them some meat to the subject. And if you are an excellent content writer then you can do it in less.
Rule #2 your Meta keyword should match your file name period. The search engines will match up your keywords with the page and give the page a higher relevancy spot. For example from: Editor copywriter the first one on Google is a site with that name and the URL has that name. So try to choose your URL name wisely and make sure your Meta keyword reflects the name of your URL.
Rule #3 do not use more than 5 keywords in your Meta tag. If you use more than that then Google will think you are spamming therefore you will kicked to the curb. Search engines rank the keywords from the order that they will appear. Basically the first word becomes the primary keyword then the second is a secondary keyword etc. You should line your keywords up in the order of relevance to the page. The Meta keyword tag used in my above example is.
" Jobs.com - copywriter editor Jobs - powered by Monster "
Rule #4 Make sure you use all the keywords in your Meta description, with the primary keyword as close to the front as possible. Remember the Search engine will not read your stuff verbatim, however it will match the keywords in your description. No repetition here if you.
Rule #5 Your Meta description ought to be around 100 to 200 characters. Make sure you have a good description to your page. If you use less than the search engine won’t finds you and if you use more than 200 then the Search engine will not look at you. Besides you won’t look very professional.
Rule #6 When you are setting up your Meta tags do it so it looks like a sentence. Search engines don’t read it like this but when people use the search engine that is how they do it. Very rare or I should say more often than not people will do a search with a sentence.
Rule #7 Read your content at least 3 times. From spelling, to grammar, along with placement and lastly your paragraph distribution. Once you are confident with your page proof read it again and focus on you keyword placement including repetition. You want your keywords placed in your content sparingly. One last tip read your content aloud. Amazingly when a person reads their content silently they won’t catch spelling errors or the flow may not be right. But if you read it aloud then you can see where punctuations go easier.
Rule #8 Place your Meta description in one line for your html code. Some search engines will miss the second line I have seen it happen.
Rule #9 You know I am all about doing what is right but in respect to keywords do not use more than 3 keywords. Most users rarely search fro more than 3 keywords at a time. Therefore try to use the main keywords
Rule #10 Use your primary keyword in the first and last paragraph of your page. The search engines will give more relevancies to your page if they find your keywords at the beginning and the end of your page.
Extra Kudos for you – make sure you use the primary keyword in a text link format in your page. But only do it once not twice. Another thing get a bookmark widget on your page your visitors will like that it helps them remember where you are. And make sure you keep them on your site. In conclusion use what I have said to increase your page rank. And keep in mind use your keywords wisely and make sure when you discuss Keywords, meta tag descriptions and top ranking optimization that you use it as I have once in your first paragraph and once in the end. As I have done here.
Border Patrol lets some illegals go-Over and over again
Friday, May, 2, 2008
EL PASO, Texas -- Josefa Gonzalez Loya has sneaked across the Mexican border at least 128 times in the past eight years. And each time, the Border Patrol has been nice enough to give her a lift home. Gonzalez and a group of other women and children _ all Indians from the southern Mexican state of Oaxaca _ have no interest in staying in the United States. All they want to do is panhandle outside El Paso businesses, using the children as lures. At the end of a productive day, they wait for the Border Patrol to come pick them up and drive them back to the border.Little dramas like this play out day after day, accounting for thousands of arrests but hardly any prosecutions in the past several years. The Oaxacan immigrants fall under a loophole that gives border agents discretion to keep some adults and children together and out of jail. (read more)
Choosing pets over babies
By Michael Hoffman
SHUKAN ECONOMIST (May 6)
Two startling facts seem to justify Shukan Economist's description of Japan's pet market as "twisted." One is the market's sheer volume — an astonishing ¥1 trillion a year. The second is that there are more dogs and cats in this country (an estimated 23 million as of 2007) than there are children under 15.
If that suggests a human and highly urban society incongruously overrun with domestic animals, there's more in the same vein. Proliferating pet hotels, cafes, health clubs, gourmet food, clothing, jewelry and, last but hardly least, funerals invite doubts as to whether pets are rising or humans falling on the evolutionary scale. (read more)
A lis of stupid laws from:
- It's legal for couples to have sex in a parked vehicle during their lunch break from work, as long as the car or van has drawn curtains to stop strangers from peeking in New Mexico.
- In Canada, It is illegal for a teen to walk down main street for Fort Qu'Appelle with their shoes untied. (read more)
You want top ranking then listen up. One if the best ways to get reciprocal links and top page rankings are from these basic steps. I will give you an easy 10 step to a successful reciprocal linking campaign:
- Think then write the keywords that need to describe what you do.
- Write a generic letter that you can plug in the various changes easily (customization tips at the end.)
- Do a Google search for all keyword and write the URL for the ones they give (remember not just the home page but the page that actually came up with your keyword)
- Take all competitors off that list.
- Take your list out and get names numbers address for the entire URL you found of use and write them down.
- Start a link campaign (list) for each page you want a link back from. Make sure that is it appropriate to the page of your site and defiantly not your home page. (For example I have been using my Article page) Don’t over do it 10 should be your maximum and 5 your minimum.
- Go ahead and email this letter to your potential link backs. (Below I have some tips)
- Check their back links. (Some will tell you they will and guess what they don’t)
- Kick them to the curb if they don’t comply within 30 days of starting this program.
- Keep an eye on these guys. They may give you a nice page to begin with but eventually they will drop you like a rented mule.
Reciprocal Email Tips you will use as a link back:
- Try to use the name and address of the name (make them feel special not just a Hello sir or hello Madame).
- Stroke stroke stroke about how wonderful their site is and why you chose them.
- Have an introduction paragraph of why they should link back to you. Offer them something they don’t have. (I offer them free access to all my articles).
- Spell it out for them tell them why you think a link back is good without being competitive. Tell them how it would benefit their clients.
- Tell them you already have a reciprocal link back to their site give them the url and also be humble and tell them you hope they don’t mind but you felt compelled to have like minded business people available to their client base.
- Show them you understand the anchor side of things and that you comprehend the link strategy.
- Suggest that if they want a link back to you they can use this specific URL. Don’t be shy share the lover and the wealth.
- Offer to change the link anchor text of their URL if they wish.
- Be nice professional and thank them. Use your CV card so they can contact you and download your information to their contact list.
Now I would suggest you do this manually. Sure there are software’s out there that can do it for you. But if you are a small company such as myself and are still struggling trying to figure out what the heck you have been doing then you can keep better record in your own rhythm rather than having a software take over your work.
Look eventually I will start using more sophisticated software to do some of this for me. But right now I want to know where all my success are and I want to track things the way I know how. The easy way.