Staying Competitive and Current

There are too many people out there who think that they can (read should) continue to keep doing the same things, and use the same tactics, that they have been from the beginning no matter what happens in the marketplace and no matter what changes come about in the SEO community. The path that lead to good results in the past will lead to the same, if not better, results in the future. “If it ain’t broke, don’t fix it.” “There is no need to re-invent the wheel.” The only changes that they might make would be subtle at best, and this would only be because of some outside pressure.

The problem is that this is not going to work for very much longer, folks. The SEO structure is completely changing as Google and the other main search engines are switching their focus from keyword-dense content to what is called “organic” content. A roadblock has been built on your “established” way, and it is time to find a detour.

What is meant by “organic” web content? Simply put, organic content is articles, blogs and other mediums that are not loaded with keywords and/or are highlighted in any way; instead, they are naturally written material that stand out because they have relevant, relatable information for whatever is put into the search engine. Another way of defining “organic” would be to say that they are not paid results in any way, but are grouped according to what the crawlers consider to be the answer to the search inquiry. This is a drastic departure from the older SEO approach.

For those new to all of this, this is how the older approach worked. The SEO-based content is the stuff that has all of those keywords that are either bolded or highlighted in color, mostly red, so that the search engine crawlers can find the keywords and be able to “rank” the webpage or article in order of how many times it is clicked on, read and used more often than the other material that contains the same or similar information. Then, those web pages and articles are “ranked” according to the keyword content.

By going “organic” Google and the other major search engines are about to turn the search engine world on its ears by totally changing the way content is ranked. Pretty soon, there will no longer be much need for SEO-based content, and that has many of the people who gain their living and reputations by mastering the SEO-based content running around like chickens with their heads cut off. But now is not the time to lose your head. Nor is now the time to press forward on your proverbial path, even if there is a roadblock staring you in the face. The key here is to start switching the focus of your writing style from SEO-based to organic-based content that will actually do better in the long run.

Gain control. Take a detour. Be willing to adapt and go “organic.” This is where the market is heading, and this is your best way to stay competitive and current.

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