All writers go through lean periods in writing when words just freeze inside, like water in subzero temperatures that refuses to flow out as it should. It might need some external heating to melt the writing block and push the words out. The problem is more pertinent with blogging than with writing of a general nature; for a blog to remain alive, it has to be continuously fed.
The problems with such blocks are even more pertinent when one is into social marketing because, in this form of promoting, it’s not always a tangible product being marketed. While social marketing may involve the promotion of tangible products like medicine or medical equipment, it’s more often an idea that is being promoted. This is especially true with ideas related to social behavior, health or fitness. It differs from conventional marketing in that, here, the promoters are primarily giving the customers ideas and advice after sensing what their requirements are.
Since blogging is a great way to make the to and fro connection in social marketing, the blogger cannot afford the blog content to go dry and has to use ways and means to keep it alive. Given below are some of the tips for managing blogging blocks:
One way to forestall a blogging block is to have a few spare topics always ready at hand. When you start blogging, make a list of interrelated topics. When you fail to get matter for a blog, you can use a closely related topic in a way that the readers will not feel that the blog content is too much at a tangent to the main blog thread.
For example, if you’re writing about diabetes, you can use blog content topics like endocrine glands, juvenile diabetes, exceptionally successful diabetics, naturopathy for diabetes, homeopathy for diabetes, insulin resistance, insulin pumps, and so on. When you start making a list, you will find that the list is itself unending. So far as you have a lengthy list of such reserve topics, matter for blog content is unlikely to be a problem.
New trends and ideas in the field have to be introduced to the readers instantly while doing social marketing. It’s true that not all new ideas and initiatives are bound to be successful. However, there is no harm in conveying the new information to the consumers and getting feedback from them, as long as you are not forcing any tangible product on them. Most readers are happy to participate in new ideas and put forth their own opinions on its usefulness. These reactions will help the blogging process to continue through the back and forth viewpoints.
Social networking sites have to be effectively used to ensure that you do not run out of blog content ideas. When you log on to Twitter or Facebook, it’s easy to understand the topics that are the current favorites. Try to connect your blog title to any one of these popular topics in a creative way to make sure that search engines will pick it up and people will glance at it.
When something momentous happens in the world, try to mention it in your blog even if it’s not connected in any way to your social marketing theme. A fine example of a company that did this and was featured in the NY times with the Title How We Got a Link from The New York Times I love this... Ties into my rant about discovery, timing, analysis, and execution.
It’s important to communicate to others that you are an ordinary human being like everyone else, sharing the joys and sorrows of the world, and not someone restricted to the realms of diabetes, or hygiene, or acupuncture, or whatever you are blogging about.
While blogging for social marketing, it’s important to alter the blog content now and then to address the audience of different educational levels, types of inquisitiveness and economic standards. This means that the same content can be introduced and explained in three or four different ways on different days. This will ensure that there is no shortage of blog content. To make sure that the repetition doesn’t make the blog awkward, you can make it clear that the subject is produced in an altered form to cater to a different set of readers and that the original thread will be continued the next day.
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